Under general management, the Manager, Marketing will develop and lead enterprise and product marketing strategies that align with and advance company and product growth goals. This role will be responsible for day-to-day marketing operations, including integrated marketing campaigns, social media management, industry and community brand awareness, and event marketing.
Collaborate closely with product leaders and other internal stakeholders to identify, establish, deploy and measure high-quality, high-performing integrated marketing tactics.
Be a hands-on leader, personally owning the tactical delivery of marketing strategies for a subset of RLI’s product groups.
Oversee the day-to-day activities of the enterprise marketing function, including reviewing and approving marketing tactics and assets for accuracy, context, best practices and appropriate messaging.
Manage and lead RLI’s social media efforts, including online reviews, social marketing and support of the company’s employer branding and marketing.
Work closely with product groups and other departments to develop a useful set of updated marketing assets that support growth and retention.
Comply with RLI’s brand standards, brand voice and consistency in language, tone and content throughout all marketing materials.
Continuously raise the bar on the quality and effectiveness of marketing strategies across RLI and its product groups.
Oversee a balanced advertising/sponsorship and content calendar for product marketing, brand awareness and employer marketing.
Lead a team, mentor and develop marketing team members.
Collaborate with product groups and other departments on a variety of company projects & initiatives.
Typically requires a bachelor’s degree in marketing, communication, advertising, journalism, or a related field
6+ years of experience of relevant experience
[OR[ equivalent level of education and experience
Same knowledge, technical skills, and abilities required of a Sr. Marketing Analyst in addition to:
Proven ability to use data to inform project value and campaign design/development.
Proven ability to analyst data, metrics and analytics to evaluate effectiveness of marketing campaigns and initiatives.
Provides thought leadership on marketing-related trends and topics.
Ability to lead autonomously and develop marketing team members.
Ability to promote a culture of high performance and continuous improvement.
- Annual bonus plans
- Employee stock ownership plan (ESOP)
- 401(k) — automatic 3% company contribution
- Annual 401k and ESOP profit-sharing contributions (Up to 15% of eligible earnings)
- Paid time off (PTO) and holidays
- Paid volunteer time off (VTO) to support our communities
- Parental and family care leave
- Flexible & hybrid work arrangements
- Fitness center discounts and free virtual fitness platform
- Employee assistance program
- Comprehensive medical, dental and vision benefits
- Flexible spending and health savings accounts
- 2x base salary for group life and AD&D insurance
- Voluntary life, critical illness, & accident insurance for purchase
- Short-term and long-term disability benefits
- Training & certification opportunities
- Tuition reimbursement
- Education bonuses
Top Skills
Similar Jobs
.png)
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
