About Selkirk Sport
At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.
We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.
Selkirk Sport is recruiting for a Lifecycle & Retention Marketing Manager with a proven record of success in building and executing targeted, dynamic, and highly personalized B2C campaigns. This role owns the strategic roadmap for our segmented email, SMS, and web-layer programs, focusing on data-driven marketing to scale our business and grow the sport of pickleball as a whole. You will work closely with E-commerce, Marketing, Creative, and Product Merchandising teams to manage and expand our retention ecosystem.
Location: Remote (Candidate must reside in and be authorized to work in the US).
Key ResponsibilitiesStrategy & Retention: Develop and execute an end-to-end lifecycle strategy designed to drive customer engagement, maximize Lifetime Value (LTV), and promote brand loyalty.
- Project Continuity: Quickly audit and assume ownership of active, in-process campaigns and automation workflows to ensure seamless execution and zero downtime.
Campaign Management: Lead the production of email and SMS campaigns, including copywriting, production, segmentation, and complex automation workflows.
Optimization: Maintain high deliverability, open rates, and click-through rates while consistently performing A/B testing to drive incremental lift.
Data-Driven Insights: Utilize customer insights and deep audience segmentation to implement dynamic personalization for highly targeted outreach.
Compliance & Best Practices: Ensure all communications remain compliant with email marketing regulations, data privacy policies, and industry best practices.
Innovation: Continuously explore and implement emerging marketing technologies and trends to enhance campaign effectiveness and maintain a competitive edge.
Technical Expertise: 4–6+ years of relevant experience in digital, email, and SMS marketing, preferably within DTC, retail, or sports industries.
Systems Experience: Proficiency with Maestro (CDP/ESP) or similar CRM campaign management tools.
Strategic Mindset: Proven ability to work with product and merchandising teams to develop brand-relevant marketing initiatives and deep audience segments.
Analytical Skills: Strong critical thinking skills with the ability to analyze performance metrics and implement data-driven optimizations.
Collaboration & Communication: Excellent verbal and written communication skills with a track record of effective cross-functional collaboration.
Operational Excellence: Highly organized with strong attention to detail and the ability to work autonomously in a fast-paced, rapidly evolving environment.
Ownership & Attitude: A results-oriented personality with a "can-do" attitude; someone who takes full accountability for their work and is eager to continually improve processes.
The "Culture" Factor: A genuine love for pickleball or a strong desire to join and grow our passionate community.
Job Details
- Salary: $100,000-$120,000 depending on experience and skills
- Full-Time
- Remote
Top Skills
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