Lead UX Designer

Position Purpose:

We’re looking for a Lead UX Designer to own the end-to-end user experience for our web and mobile eCommerce platforms. This is a critical, high-impact role shaping how trade professionals interact with our digital tools; helping them find, buy, and track orders effortlessly, whether they’re in the field or at the office. As a strategic partner across product, engineering, and marketing, you will lead UX for a large-scale web redesign initiative, evolve our mobile experience, and drive adoption, engagement, and retention through intuitive, pro-grade design. Your work will directly impact our users in the B2B eCommerce space, helping them navigate complex workflows with ease and efficiency. This is a leadership role requiring both strategic vision and hands-on design expertise. 

Key Responsibilities 

• Define and drive the overall UX/UI design vision and strategy for Heritage Plus B2B eCommerce across web and mobile. 

• Lead and mentor UX/UI designers, fostering creativity, collaboration, and professional growth. 

• Champion user-centered design principles to ensure that we have Industry leading digital experiences. 

• Translate business objectives and advocate for the user needs by creating design solutions that align with both the user’s experience and company goals. 

• Lead user research efforts, usability testing, and heuristic analysis to inform design decisions. 

• Develop user personas, journey maps, wireframes, and prototypes to conceptualize and test ideas. 

• Define and maintain design systems, style guides, and component libraries to ensure design consistency. 

• Ensure responsive, accessible, mobile-first design is baked into every deliverable. 

• Partner with product leaders to align design goals with product roadmaps and priorities. 

• Negotiate across departments and with leadership to make compelling cases based on data, best practices, or future facing implications. 

• Work closely with development teams to understand technical constraints and ensure feasibility. 

• Present design concepts and decisions to stakeholders, incorporating feedback as needed. 

• Partner with Marketing to ensure consistency of branding and messaging alignment. 

• Analyze user behavior and feedback to identify opportunities for design optimization. 

• Stay current with industry trends, tools, and best practices to keep our designs innovative and competitive. 

• Implement processes to measure the impact of design on key performance metrics. 

• Identify and implement process improvements that help the team deliver high-quality work faster. 

Reports to: VP of Heritage Digital

Direct Reports: Yes; 1 existing & 1 to be hired 

Travel Requirements: Occasional 

Minimum Qualifications:  

• 5-7 years of experience in UX/UI design or product design with at least 2 years in a leadership role. 

• Demonstrated experience designing for complex digital products, preferably eCommerce or transactional workflows. 

• Experience working in Agile environments and collaborating with cross-functional teams. 

Skills & Competencies 

• Strategic Design Leadership: Ability to translate business goals and user insights into actionable design strategies; experience shaping product direction and roadmaps. 

• User Research & Discovery: Proficient in planning and synthesizing user research and usability testing into effective design solutions. 

• Design Execution: Expertise leading design from discovery through delivery, including wireframes, prototypes, and final UI for web and mobile platforms. 

• Technical Design Skills: Proficiency in design and prototyping tools (e.g., Figma, Sketch) with a strong understanding of design systems, accessibility standards (WCAG), and responsive design principles. 

• Collaboration & Communication: Strong communicator with demonstrated EQ, able to influence stakeholders, mentor designers, and drive cross-functional initiatives. 

• Problem Solving Mindset: Proactive, growth-oriented approach with a focus on experimentation, learning, and continuous improvement. 

Preferred Qualification: 

• 7–10+ years of UI/UX or product design experience, including work on large‑scale ecommerce or complex B2B platforms. 

• Experience leading multi‑disciplinary design efforts across product lines or customer journeys. 

• Background in designing for professional users, contractors, or other specialized B2B audiences. 

• Prior experience working with or contributing to a robust design system. 

Preferred Skills & Capabilities 

• Strong ability to use data, research, and experimentation to guide design decisions. 

• Familiarity with analytics tools to interpret user behavior and optimize designs. 

• Ability to balance user needs with business goals and technical constraints. 

• Knowledge of front-end development technologies (e.g., HTML, CSS, JavaScript, React Native) to bridge the gap between design and development. 

• Experience redesigning the end-to-end user experience journey and web & mobile app platforms using data-informed methods. 

Minimum Education: Bachelor’s degree in design, human-computer interaction, or equivalent experience 

Preferred Education: Master’s degree in Human–Computer Interaction (HCI), Interaction Design, User Experience Design, Information Architecture, Cognitive Psychology, or a related field. 

Competencies: 

• User Centered Design 

• Interaction Design 

• Visual Design 

• Information Architecture 

• Design Systems Thinking 

• Research & Insight Gathering 

• Data Informed Design 

• Problem Solving 

• Collaboration 

• Communication & Storytelling 

• Leadership & Mentorship 

• Agility & Resilience 

Preferred Certifications: 

• Nielsen Norman Group (NN/g) UX Certification or UX Master Certification 

• Interaction Design Foundation (IDF) UX Design certifications 

• UX Research certifications (NN/g, IDF, or similar) 

• Figma certification (once broadly available; some companies recognize advanced coursework) 

• Accessibility certifications (e.g., IAAP Certified Professional in Accessibility Core Competencies) 

Location: McKinney, TX (Hybrid)