Lead Generation Associate, Franchise Development

Lead Generation Associate, Franchise Development

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Lead Generation Associate in the Franchise Development Operations Department. This team is responsible for growing our hotel portfolio by bringing our brands to the developer marketplace and finding the right projects in the right markets. As a key member of the team, you will play a pivotal role in driving the growth of our franchise network by identifying and sourcing high-probability leads.

Are you a strong communicator with exemplary time management and organizational skills? We invite you to apply today for our Lead Generation Associate, Franchise Development role and #MakeItYourChoice.

Your Responsibilities

• Prospecting: Utilize our in-house cutting-edge technology as well as our prospecting subscriptions to identify viable prospects for franchise development opportunities.

• Contacting Prospects: Reach out to viable prospects using a scripted cold calling approach to understand their needs, challenges, and overall interest in franchising with Choice Hotels.

• Qualify & Manage: Qualify and score leads to create a prioritized lead list for the Sales team. Manage all leads in Salesforce, updating with notes and relevant information gathered during the cold calling phase.

• Transition Lead: Transition qualified leads to the Sales team in Salesforce, ensuring clear communication of client intentions, needs, and notes/call history to improve the Regional Vice Presidents' ability to convert leads into franchise agreements.

Your Experience, Skills & Competencies

• High school diploma required.

• Must have technical proficiency with complex online databases.

• CRM management experience (Salesforce preferred).

• Ability to think analytically about how to prioritize (score) leads.

• Understanding of sales process.

• Demonstrates key competencies to include strong communication skills (verbal, written, & listening ability), time management, prioritization, and organization skills, as well as persistence and resiliency.

Your Team

This is an individual contributor role that will report to the Director, Development Enablement & Lead Generation. You will have a peer teammate and collaborate with cross-functional departments on a regular basis.

Your Work Location

As our Lead Generation Associate, you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN. #LI-Remote

Salary Range

 
The salary range for this position is $64,494 - $75,779 annually, plus commission via participation in Choice’s Sales Incentive Plan.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver