Influencer Marketing Coordinator

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

The opportunity:

Are you passionate about empowering thousands of students to get upskilled and secure high-quality jobs in healthcare? Are you someone who knows what makes a good hook, tells a compelling story, and stays on top of the latest social media trends?

As our Influencer Marketing Coordinator, you will help Stepful reach millions of users across social media (TikTok, Meta, YouTube & beyond) while inspiring students to begin their healthcare journeys.

You will work collaboratively both with Stepful’s Growth Marketing team and with influencers of all backgrounds to generate top-performing content for ad campaigns, always striving to deliver accurate, engaging and on-brand content.

This role reports into our Growth Content Manager.

What you’ll do:

• Own day-to-day influencer marketing operations — from sourcing and building relationships with creators, to managing content production, negotiating contracts, and ensuring timely delivery across TikTok, Meta, and YouTube.

• Translate marketing campaigns into clear, compelling influencer briefs in collaboration with the broader marketing team.

• Edit, adapt, and repurpose influencer content to maximize reach and engagement.

• Build and maintain authentic, professional relationships with healthcare-focused influencers.

• Stay on top of social trends and find creative ways to align them with Stepful’s mission and brand voice.

• Ensure all influencer content adheres to brand guidelines and messaging standards.

What you’ll bring:

• 2+ years of experience managing social media or creating content for a brand or organization.

• Strong understanding of TikTok and Meta platforms, including what drives engagement and how to identify trends.

• Experience with short-form video — both creating and recognizing high-performing formats.

• Comfortable editing video in Adobe Premiere or similar editing software.

• Excellent written and verbal communication skills.

• Highly organized with strong attention to detail and ability to manage multiple deadlines.

• Bonus: Background in healthcare or EdTech.

Step 1: Interview with Hiring Manager

Step 2: Follow-up call with Talent Acquisition team member

Step 3: Take-home assignment

Step 4: On-site panel interview at our office in TriBeCa, NYC

• Meaningful Equity Stake

• Subsidized Medical, Dental, and Vision insurance plan options

• 401(k)

• FSA, HSA and commuter benefits

• Open vacation policy, including:

  • Guidance of 15 days PTO annually

  • Stepful closed the last week of December

  • 15 work-from-anywhere days

  • 10 public holidays observed for 2025

The target base salary range for this opportunity is $55,000 - $65,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.