About Max Retail
Max Retail empowers independent retailers and brands to reach hundreds of millions of consumers through technology that makes multichannel selling as easy as “click, click, sold.” The platform connects sellers to leading online marketplaces, automating listings, pricing, and fulfillment. By helping businesses move inventory faster and more profitably, Max Retail fuels a more circular, sustainable retail economy. As we scale from 2,000 to 20,000+ active sellers, industry partnerships—particularly with independent sales reps—represent a critical growth channel for high-quality lead generation.
We’re looking for a highly experienced, hands-on Industry Partner Manager to activate and scale our partner channel. This role focused on building, testing, and documenting a repeatable playbook for partner-driven lead generation. This is not an administrative partnership role. You’ll be responsible for figuring out what works—through direct outreach, experimentation, and relationship-building—and turning those insights into scalable systems the business can run with long-term.
What You’ll Do:
Partner Activation & Growth
Reactivate dormant industry partners through thoughtful outreach and relationship-building
Recruit and onboard new independent sales reps aligned with boutique retail
Identify and disqualify low-fit partners, documenting clear patterns and rationale
Attend tradeshows to acquire leads
Lead Generation
Generate consistent, qualified leads from partner channels
Build a repeatable system for partner-sourced pipeline growth
Collaborate with sales to ensure clean handoff and conversion visibility
Testing & Optimization
Experiment across messaging, positioning, and outreach channels (email, phone, text)
Identify what drives engagement, response, and referrals
Continuously refine approach based on performance and feedback
Playbook Development
Document partner activation strategies, scripts, and communication cadences
Define partner personas, motivations, and engagement patterns
Build a structured partner playbook that can be operationalized post-contract
Cross-Functional Collaboration
Partner with Operations to capture and structure learnings
Work with Sales and Customer Success to track lead quality and outcomes
Collaborate with Marketing to develop and share partner success stories
What You’ll Deliver
A fully documented Partner Activation Playbook (messaging, outreach, cadence, scripts)
Clear Partner Personas & Engagement Insights
Defined Lead Qualification Criteria and handoff process
Documented Friction Points & Conversion Insights across the partner funnel
A structured performance framework (good/better/best partner tiers)
A scalable system for ongoing partner-driven lead generation
Who You Are
Experienced Operator: 10+ years in partnerships, channel sales, or business development
Retail-Savvy: Deep understanding of boutique retail or existing relationships with independent sales reps in apparel/footwear
Builder Mentality: Proven ability to create systems and playbooks from scratch
Strong Communicator: Exceptional at crafting messaging that resonates—and documenting it clearly
Hands-On: Comfortable doing the work yourself (outreach, testing, iterating) to find what works
Collaborative: Works seamlessly across teams and brings others along in the learning process
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