Growth Marketing Specialist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

This role sits on our Lead Generation team and plays a critical role in optimizing our efforts to improve the buyer’s journey by equipping the sales team with the tools, content, and strategies needed to convert leads into customers more effectively. You will work closely with marketing, sales, and operations to enhance our sales funnel, improve conversion rates, and drive revenue growth. Balancing both strategic and tactical responsibilities, this position requires a blend of analytical prowess and creative thinking, with a global impact on the company's buyer’s journey experience.

Successful candidates will have strong focus and attention to detail, while thinking creatively to find new opportunities to improve lead conversion rates and sales productivity.

What you’ll do here:

• Identify and champion key client segments, then iterate, test and optimize your marketing strategies and messaging to drive higher adoption through the customer journey for those segments.
• Develop and execute a strategy to improve lead conversion rates through the funnel.
• Utilize ABM (Account-Based Marketing) strategies to target high-value Sales accounts through messaging and nurture campaigns. 
• Align sales initiatives with lead generation strategies to ensure smooth handoffs from Lead Gen to Sales.
• Work with channel owners to define the strategy of deliverables per channel including FareHarbor.com, the FareHarbor blog, webinars, social, and email.
• Work with regional Sales Enablement teams to proactively define opportunities for collateral to help bring leads into the funnel.
• Create and maintain a library of collateral, value props, email templates, case studies, white papers, and competitive analysis for use in marketing nurture communications.
• Manage and optimize sales enablement tools (e.g. CRM and marketing automation (HubSpot), content management platforms).
• Work within CRM to identify segmented target lists.
• Utilize methods such as email nurture, print materials, targeted content, direct mail, and website landing pages to effective target desired audiences.
• Develop and track key performance metrics to assess the effectiveness of enablement initiatives.
• Work with Operations and Business Intelligence to ensure accurate tracking, reporting, and insights.
• Act as a bridge between Lead Generation and Sales, ensuring that the right content serves the right stage of the buyer’s journey.
• Partner with Sales to refine lead qualification criteria and improve MQL-to-SQL conversion rates.
• Gather feedback from Sales teams to continuously iterate on enablement programs.

Requirements:

• 3-5+ years of experience driving and executing initiatives in Sales Enablement, Lead Lifecycle Management, or a related role in a SaaS environment.
• 2+ years of experience in ABM (Account-Based Marketing) practices.
• 2+ years of experience with HubSpot.
• 2+ years of conversion rate optimization experience.
• Strong understanding of B2B SaaS sales processes, lead generation strategies, and sales funnel optimization.
• Experience working with CRM systems (ex. Salesforce, HubSpot, etc.) and sales enablement tools (Outreach, Salesloft, Gong, Highspot, etc.).
• Excellent communication skills with the ability to create compelling value-driven sales materials.
• Data-driven mindset with experience analyzing sales performance metrics to inform strategy.
• Ability to work cross-functionally with Marketing, Sales, and Operations teams to drive revenue growth.
• Strong project management skills and the ability to execute multiple initiatives simultaneously.

Bonus Points: 

• Experience working in high-growth SaaS companies with a strong emphasis on lead generation and sales pipeline acceleration.
• History of growth hacking
• GTM experience
• Agency experience
• Sufficient knowledge of buyer journey and decision-making processes to craft effective sales messaging.
• Experience with Product Marketing to develop compelling value propositions that push leads through the funnel.

Benefits 

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $75,920-$113,880, plus 10% bonus potential 

Application Deadline: June 4th, 2025

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

To learn more about how we use your information, see our Privacy Statement for Applicants. By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants.

Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.