Group Sales Manager

Why Work for Frontier Airlines? 

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life.  Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day.  Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers.  To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things.  While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we’re creating something very special for our team members.  Work is why we’re here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

 Who We Are 

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight-saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).      

* Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.   

What Will You Be Doing?

The Group Sales Manager oversees the airline’s Group Desk operations, driving revenue growth through improved analytics, strategic sales initiatives, strong client relationships, and effective team leadership.

This role manages the full lifecycle of group bookings while leveraging data, pricing insights, and operational expertise to optimize performance.

The ideal candidate combines commercial acumen with hands-on technical skills, including experience with data analytics, financial planning and analysis, and airline operating systems.

Essential Functions

Sales Strategy & Revenue Growth

• Develop and execute strategies to increase group sales across leisure, corporate, MICE, sports, education, and affinity segments.
• Identify new business opportunities and build strong relationships with travel agencies, consolidators, and key accounts.
• Collaborate closely with Revenue Management to optimize group pricing, fare structures, and inventory allocation.
• Analyze market trends, competitive activity, and demand patterns to ensure competitive group offerings.

Data, Reporting & Performance Management

• Run SQL queries to analyze booking trends, revenue performance, and operational efficiency.
• Use data insights to recommend pricing adjustments, policy changes, and process improvements.
• Responsible for financial forecasting and preparation of regular reports for senior leadership highlighting trends, opportunities, and risks.
• Monitor team productivity and provide coaching, training, and performance evaluations.

Team Leadership & Daily Operations

• Lead, coach, and motivate the Contact Center Group Desk team to achieve sales targets and service-level commitments.
• Oversee the full group booking lifecycle: quoting, contracting, ticketing, payment collection, and post‑sale support.
• Ensure timely and accurate responses to group inquiries, adhering to internal SLAs and quality standards.
• Implement process improvements to enhance efficiency, reduce errors, and elevate customer satisfaction.

Client Relationship Management

• Serve as the escalation point for complex group bookings, schedule changes, or operational disruptions.
• Conduct sales visits, presentations, and training sessions for agency partners and corporate clients.
• Represent the airline at trade shows, industry events, and partner meetings to promote group products.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field.
• 5+ years of experience in airline sales, group travel, hospitality sales, or related field.
• Strong understanding of airline pricing, fare structures, and revenue management practices as well as strong knowledge of airline strategic planning, financial analysis, and/or operations.
• Understanding of advanced analytical techniques utilizing python, SQL, R or similar analytics tools.
• Strong knowledge of Excel for data manipulation and analysis
• Strong presentation skills using Microsoft PowerPoint
• Hands-on experience with airline reservation and operating systems.
• Experience leading or supervising a sales team.
• Excellent communication, negotiation, and relationship building skills.
• Ability to develop, configure, and maintain automated workflows, triggers, and processes within the CRM platform (e.g., HubSpot).

Knowledge, Skills and Abilities

• Previous experience working in PRM or an airline Group Desk environment.
• Familiarity with GDS systems, airline operating systems, and CRM tools.
• Experience with reporting tools (Power BI, DataBricks, or similar).
• Ability to work with minimum supervision in a collaborative team environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Broad understanding of consumer databases and customer analytics

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer
Travel: 10-20%

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction:  The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

None
Salary Range: $81,752 - $108,511. Please note: this posting has a closing date of on or before Midnight 4/10/26

Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.