Develops new business and manages accounts for wide-format graphics and visual communications solutions. Handles the full B2B sales cycle from prospecting and needs assessment through solution design, pricing, negotiation, and closing. Advises clients on printing processes, substrates, finishes, and installation; maintains pipeline forecasts and CRM records; collaborates with production teams; attends industry events; and mentors junior sales staff.
Grand-Format Color Sales Executive (Wide-Format Graphics & Visual Solutions)
Position Summary
We are seeking a driven and results-oriented Grand-Format Color Sales Executive to lead growth in our wide-format and large-format graphics division. This role focuses on selling high-impact visual solutions including POP/POS displays, trade show and exhibit graphics, wall murals, banners, fleet graphics, large-format posters, and branded environmental signage.
You will be responsible for developing new business, managing key accounts, and positioning ABC Imaging as a leading provider of large-format color printing and immersive brand experiences.
Key Responsibilities
- Develop and execute a strategic sales plan to win large-format and wide-format color projects across Retail, Advertising, Manufacturing, Fashion, and A/E/C industries
- Manage the full sales cycle, including prospecting, lead qualification, needs assessment, solution design, pricing, negotiation, and closing
- Present high-impact visual communications solutions that demonstrate ROI (brand visibility, engagement, foot traffic, conversions, cost efficiency)
- Lead pre-sales discovery to define project requirements, recommending substrates, print methods, finishes, coatings, and installation considerations
- Collaborate with production and operations teams to ensure feasibility, profitability, and on-time delivery
- Maintain accurate sales forecasting, pipeline management, and CRM activity tracking (calls, meetings, proposals, wins/losses)
- Build and maintain relationships with agencies, architects, designers, brand managers, and corporate clients
- Represent the company at industry events, trade shows, and client presentations
- Mentor junior sales team members and contribute to the growth of the grand-format graphics solutions portfolio
Qualifications
- Proven experience in wide-format printing, large-format graphics sales, or visual communications sales strongly preferred
- Background in the A/E/C industry (Architecture, Engineering, Construction) is highly desirable
- Strong knowledge of large-format printing processes, substrates, finishing, and installation methods
- Demonstrated success in B2B sales, cold calling, lead generation, and closing high-value deals
- Excellent presentation, storytelling, and consultative selling skills
- Proven ability to consistently meet or exceed sales quotas and revenue targets
- Strong proficiency with CRM systems and sales tracking tools
- Comfortable working in a fast-paced, target-driven environment
- Strong professional presence with excellent networking and relationship-building skills
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