As GM, Head of Rewards, lead the rewards ecosystem, overseeing P&L, product strategy, partnerships, and cross-functional teams for user engagement and value.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
Fetch is seeking a GM, Head of Rewards to lead one of the most important parts of our consumer platform: the rewards ecosystem that turns everyday engagement into tangible value for millions of users. This is an end-to-end GM role with clear P&L accountability and cross-functional leadership across Product, Engineering, Marketing, Finance, and Sales.
The rewards business is the core of the Fetch consumer experience. Today it spans gift card redemptions, sweepstakes, and partner integrations across third-party vendors. Over the next several years, it will expand into a broader experience that goes well beyond gift cards. The GM will define the long-term vision, expand the partner ecosystem, shape the product and merchandising roadmap, and build the operating model needed to improve user value, redemption engagement, and unit economics.
This is a high-visibility role with executive-level scope. You will lead rewards partner strategy and commercial execution, guide the product and merchandising roadmap, establish the operating cadence for the business, and be accountable for financial performance. You will lead through a combination of direct team leadership and deep cross-functional partnership, building the operating rhythm, decision-making model, and resourcing plan required to scale the business.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- P&L Ownership: Own the rewards business end-to-end, including revenue, margin, redemption costs, and partner economics. Set annual targets, manage to them, and present financial performance to the executive team.
- Business Development and Partnerships: Lead all commercial relationships with third-party integrators and rewards partners. Negotiate contracts, structure pricing, and source new partnerships as strategy evolves.
- Product Strategy and Roadmap: Define the long-term vision for the rewards ecosystem in partnership with Product and Engineering. Sequence and prioritize the roadmap, balancing near-term UX improvements (e.g., search, filtering, animations, card descriptions, information hierarchy) with new functionality (e.g., rewards media, point transfers, dynamic pricing) and bigger long-term bets (virtual goods, subscriptions, VIP experiences, expanded redemption catalog).
- Engagement and Retention Mechanics: Expand sweepstakes, gamification, and other engagement programs that drive redemption frequency and deepen user habit.
- Merchandising and Catalog: Curate gift card assortment, denominations, and the redemption experience to align with Fetch's brand and user expectations. Build out specialty catalog and non-gift-card redemption options that strengthen brand passion and acquisition appeal.
- User Research and Insights: Commission and apply user research to inform merchandising, UX, and roadmap decisions. Build a continuous test-and-learn muscle inside the team.
- Cross-Functional Leadership: Partner with Marketing on user positioning and growth, Finance on unit economics, Engineering on prioritization and delivery, and Sales on partner-facing commercial opportunities. Set the operating cadence and culture for the function.
- Executive Reporting: Deliver clear, data-backed updates to the Fetch executive team on business performance, partnership pipeline, and roadmap status.
Minimum Requirements:
- Significant Senior Leadership Experience: Ownership or material influence on the financial performance of a scaled consumer, marketplace, loyalty, fintech, commerce, gaming, travel, or platform business. Background in points-based rewards systems or large consumer app platforms is strongly preferred.
- Business Development Track Record: Proven ability to source, negotiate, and close strategic partnerships with major brands and platforms. Direct experience with loyalty integrators or rewards networks is a strong plus.
- P&L Management: Demonstrated ownership of a business unit's financial performance, including revenue forecasting, margin management, contract economics, and capital allocation decisions.
- Product Strategy: Strong product instincts and the ability to partner deeply with Product and Engineering to shape and prioritize the roadmap. Prior product management experience is a plus.
- Strategic Thinking: Ability to set a multi-year vision while making sharp prioritization calls in the near term, with comfort framing trade-offs that balance risk and reward.
- Operating Excellence: Strong operator who turns strategy into clear priorities, decision rights, milestones, KPIs, and execution rhythms without losing sight of user experience or business quality.
- Team Leadership: Experience building and leading high-performing cross-functional teams. Willingness to operate at multiple altitudes, from executive strategy and partner negotiation to detailed business reviews.
- Data Fluency: Comfort with data, analytics, and financial modeling. Ability to balance qualitative user insight with quantitative rigor in decision making.
- Adaptability: Thrives in fast-paced, ambiguous, high-growth environments and adjusts quickly as priorities evolve.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
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