Farm to Feed: Head of Value Added Products

About Farm to Feed

Farm to Feed is a Kenyan agri-tech company building market-driven solutions to reduce food loss across agricultural supply chains. By connecting surplus and imperfect produce to viable markets, Farm to Feed improves farmer incomes, increases food system efficiency, and creates more sustainable access to food.

As the company continues to scale, value addition is becoming a key strategic pillar - enabling Farm to Feed to unlock new markets, improve product utilization, increase margins, and create innovative food solutions for both domestic and international customers.

Role Description

We are looking for a highly hands-on, commercially minded, and operationally strong leader to build and scale Farm to Feed’s value addition division. This role is responsible for developing innovative and scalable value-added products for both domestic B2B markets and export markets, while building the operational capability, systems, and commercial relationships needed to grow the business sustainably.

The role combines product development, operations, business development, food systems thinking, and leadership. It is a strategic growth pillar within Farm to Feed and directly contributes to reducing food loss while creating higher-value market opportunities.

Key Responsibilities

Domestic Value Addition

• Develop convenient, high-quality products for domestic B2B customers including kitchens, restaurants, hotels, institutions, and retailers 
• Improve customer convenience, consistency, shelf life, and usability through value-added processing 
• Upgrade and optimize Farm to Feed’s domestic value-add kitchen and processing capabilities 
• Build SOPs, production workflows, quality standards, and operational systems 
• Understand and oversee machinery selection, setup, maintenance, and operational efficiency 
• Lead and train production teams to ensure strong execution and food safety standards 

Export Product Development & Commercialization

• Develop export-oriented products aligned with global market demand and ingredient trends 
• Understand international buyer requirements, product specifications, packaging requirements, and quality expectations 
• Build production capability to support scalable export operations 
• Further develop and refine the go-to-market strategy (GTM) for value-added export products 
• Support in identifying potential customers, market opportunities, and strategic partnerships 
• Help build commercial relationships with international buyers and distributors 
• Work closely with sourcing and commercial teams to align supply with export demand and margin opportunities 

Food Safety & Compliance

• Understand and implement relevant food safety systems, certifications, and compliance standards required for domestic and export markets 
• Drive continuous improvement in traceability, hygiene, quality assurance, and operational compliance 
• Ensure operational readiness for audits, certifications, and customer requirements 

Leadership & Operations

• Lead and grow the value addition team 
• Create a culture of ownership, execution, innovation, and continuous improvement 
• Operate effectively in a dynamic, fast-paced startup environment 
• Work cross-functionally with sourcing, commercial, logistics, finance, and operations teams 
• Balance strategic thinking with hands-on operational execution 

Role Requirements

• Experience in food manufacturing, FMCG, agri-processing, food production, or value-added agriculture 
• Strong understanding of food operations, processing systems, machinery, and production workflows 
• Experience in product development and scaling operations 
• Commercially minded with strong business development instincts 
• Familiarity with food safety systems and export compliance standards 
• Comfortable building systems and processes from scratch 
• Strong leadership and team management capabilities 
• Entrepreneurial, proactive, and highly execution-oriented