E-Commerce Marketing Manager

Company Overview  

Established in 1975, Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women and children, as well as owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta and more.  

With an eclectic offering of made-to-order products, Delta Galil’s range includes intimate apparel for men & women, active wear, socks, kids & baby wear. We are proud to have contributed to the success of Walmart, Target, and Marks & Spencer, as well as leading fashion brands such as Calvin Klein, Nike, Victoria’s Secret and many more. Delta Galil also sells its products under brand names licensed to the company including Adidas, Wolford, Polo Ralph Lauren, Wilson, Maidenform, Tommy Hilfiger and others.   

Brand Overviews

Florence by Mills Fashion - florence by mills fashion is a fashion brand created with love by actress Millie Bobby Brown and named florence after her great-grandma: a woman who embraced herself and did things that made her happy all her life. florence is about defining fashion on our own terms. No rules. No struggle toward perfection. No boring standards. florence by mills fashion is for those who want a brand that is fun, playful, and encourages them to embrace their individuality, while constantly encouraging them to be themselves through each life stage. Explore easy-to-wear fashion apparel, loungewear, and intimates made to fit you, always. No piece belongs in a box or mold. You decide how to wear - that means you can sleep, lounge, and go out in the same piece! For more information, please visit florencebymillsfashion.com and follow @florencebymillsfashion on Instagram, Facebook and TikTok. Millie is represented by WME, part of the Endeavor network alongside IMG. 

Splendid - Join the Splendid family where our love of softness drives all we do, from the fabric of our clothes to the moments we create in our stores, with our customers, and in our communities. At Splendid we believe in bringing people together. In good company and great conversation. We believe in taking time to enjoy the little things and more importantly, celebrate the big things. We think that people should cherish every moment. Live it up. Laugh out loud. Play a little. We believe that home is truly where the heart is and that you should be able to bring a little piece of it with you everywhere you go. That's why what we create fits seamlessly into the lives of our customers. Splendid offers the opportunity to bring this vision to life in our stores. 

Role Overview

We are seeking an E-Commerce Marketing Manager to work cross-functionally with our E-Commerce, Marketing, Merchandising, Web Development, and IT teams to help propel our Brands forward. To succeed in this role, you will focus your efforts on performance marketing, e-commerce, and website projects. You should have an analytical mindset while being able to creatively solve problems. This role reports to the Director of E-Commerce for Splendid and Florence by Mills Fashion.

Responsibilities

• Responsible for the growth marketing strategy, processes and implementation.
• Manage digital marketing channels across PPC, SEO, display (CTV), affiliates and paid social media in conjunction with third-party vendors.
• Develop and manage the digital marketing budget, ensuring a strong return on investment. Keep expenses in line with budget and ROI/ROAS, Spend as a % of demand, and cost-per-acquisition goals.
• Manage the promotional calendar and the asset creation process for all promotional content. Acting as the primary contact with the creative, email marketing, and buying teams to develop promotional content, including, but not limited to, text, static, animated, and video, to meet asset needs for all channels.
• Optimize ad delivery, landing page conversion and user experience driving on-line purchases as efficiently as possible.
• Communicate regular metrics and findings from your campaigns and analyze performance, insights, blockers and areas of opportunity.
• Continually review the agencies’ service, processes, and systems to ensure they meet excellent quality standards.
• Monitor the marketplace and competitors, keeping the Brands informed of industry initiatives and key developments. 

• Bachelor's degree in Marketing or related field
• Minimum of 3 years’ experience in a Performance Marketing or Digital Marketing with a strong focus on managing performance marketing programs to a profitable ROI/ROAS
• Proficiency in Google AdWords is required
• Strong comprehension of Shopify required
• Strong experience in website analytics tools such as Google Analytics required, Triple Whale and 42 Technologies preferred
• Experience developing and executing digital marketing strategies and tactics
• Experience managing outside performance marketing vendors
• Excellent analytical skills with experience in data analysis, A/B testing, and using data to drive decisions - ability to make decisions based on data analysis and insights with a customer focused mindset
• Strong e-commerce project management skills and incredible attention to detail
• The ability to manage SEO and SEM marketing campaigns, as well as paid social media and display advertising campaigns
• Experience working with partners to optimize landing pages for optimal conversions
• Outstanding communication and presentation skills
• Can quickly learn multiple business processes and systems

This a hybrid role, with 4 days in our NYC office 

PAY RATE: $80,000/yr-$92,000/yr 

At Delta Galil, we strive to hire and nurture amazing talent. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, and internal alignment. 

DIVERSITY VISION STATEMENT: 

We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers, and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans, and the disabled. 

We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.