Manage e-commerce operations and strategies across online platforms and marketplaces to increase revenue, customer acquisition, retention, and profitability. Oversee digital marketing campaigns, SEO, analytics, online merchandising, inventory visibility, website performance, and marketplace growth. Analyze customer and sales data, identify opportunities, train and mentor staff, and ensure team performance, operational compliance, and achievement of business targets.
This is a remote position.
The E-Commerce Manager is responsible for managing the company’s e-commerce operations to maximize commercial performance while delivering a seamless online customer experience throughout the customer journey. The role develops and implements strategies for online platforms and marketplaces, digital marketing, merchandising, analytics, customer acquisition, and revenue growth. Responsibilities - Support the design of overall business and e-commerce strategies and lead their execution to achieve growth and revenue targets. - Execute Management directives and communicate decisions effectively to staff and stakeholders. - Manage company assets under the E-Commerce Department and ensure their effective deployment, documentation, and maintenance. Develop and implement digital marketing frameworks and strategies to improve online platform profitability. - Plan and monitor marketing campaigns, analyse data, and measure campaign results. Develop recommendations for effective investment tactics, strategy development, and improved sales performance. - Identify areas of underperformance and develop appropriate improvement strategies. Develop and implement strategies to improve sales across online platforms and marketplaces. - Collaborate with Store Managers and other stakeholders on customer acquisition and retention initiatives. - Acquire new accounts and expand existing accounts to support revenue targets. Use analytics to monitor sales trends and identify growth opportunities. - Research new online marketing strategies and monitor developments within the e-commerce industry. - Maximize search engine traffic and evaluate results from targeted advertising. Manage on-site search, analyse usage, and communicate insights to relevant teams. - Oversee online merchandising and drive cross-selling and upselling to increase Units Per Transaction (UPT) and Average Order Value (AOV). - Identify new marketplace and marketing opportunities to generate additional sales. Monitor stock levels and analyse online sales performance relative to physical store performance. - Develop a strong understanding of customer requirements across product categories and continuously evaluate category trends and opportunities. - Oversee web portal design, functionality, performance, and ease of navigation. Use Google Analytics to understand customer behaviour and the overall customer journey. - Analyse website traffic to guide maintenance decisions and evaluate marketing effectiveness. - Train staff on product knowledge, e-commerce marketing, stock-taking, merchandising, sales, product transfers, and customer relations. - Coach and mentor team members on industry best practices and emerging trends. Motivate team members to achieve and exceed established goals and targets. - Oversee compliance with relevant health and safety measures. Promote professional values, continuous learning, innovation, and new ideas. - Take responsibility for team performance and ensure adherence to reports, goals, resources, work plans, and other operational deliverables Requirements - Minimum of an HND or Bachelor’s Degree in Business Management, Operations, Marketing Management, Information Systems, or a related field. Diploma in Digital Marketing. - Minimum of 3–5 years of experience in a similar role. Strong understanding of e-commerce operations and online retailing. - Knowledge of digital marketing strategies and advertising campaigns. Knowledge of Google Analytics. - Understanding of website design and management. - Knowledge of inventory and stock management. Understanding of category development and online merchandising. - Strong data analysis and analytics capability. - Knowledge of marketing tools, ad management, and marketing automation. Required Skills Google Analytics, E-Commerce Management, Digital Marketing Search Engine Optimization (SEO), Content Management, Online Retailing, Website Management, E-Commerce Strategy, Inventory & Stock Management, Communication, Time Management, Quality Assurance, Microsoft Office Suite
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