Lead DTC brand growth across social, search, and retention by auditing performance, building quarterly roadmaps, defining brand positioning, guiding channel teams, and optimizing budgets to drive ROAS, CAC, retention, and LTV while managing client communications.
This is a remote position.
The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.
Key Responsibilities
- Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
- Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
- Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
- Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
- Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
- Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
- Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
- Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.
Requirements
- 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
- 3+ years hands-on with Meta & TikTok Ads.
- Expertise in email marketing and multi-channel campaign integration.
- Skilled in CRO & A/B testing to boost conversions and landing page performance.
- Strong creative eye and copywriting ability for consumer engagement.
- Active Meta & TikTok Ad Certifications.
- Proven leader with experience managing cross-functional teams.
- Track record of building scalable workflows for creative and performance marketing.
- Data-driven mindset with sharp analytical and optimization skills.
- Excellent communicator, highly organized, and results-focused.
Technical Requirements
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- Camera with at least 1080p resolution
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
Similar Jobs
AdTech
Support senior strategists on DTC brand growth across paid social, search, email/SMS, and retention. Assist with audits, creative and funnel analysis, competitor research, roadmap and messaging development, campaign and retention execution support, reporting, and client-facing materials while learning performance metrics and agency workflows.
Top Skills:
DashboardsEmail MarketingGoogle AdsMeta AdsSms MarketingSpreadsheetsTiktok Ads
Edtech • Social Impact
Own the fellow experience for CodePath’s Claude Corps fellowship, covering communications, onboarding, community, support systems, and events. Lead Cohort 2 Basecamp, build scalable fellow support and engagement programs, coordinate mentors, HR, vendors, Anthropic, and host organizations, and report outcomes to leadership. The role requires independent program ownership, strong communication, process improvement, daily use of AI tools, and travel to multi-day events.
Top Skills:
Ai ToolsClaudeSlack
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Works with account managers to expand customer relationships by leading cybersecurity technical discussions, presentations, demonstrations, and Proof of Value engagements. Explains platform capabilities, competitive differentiation, and security technologies to technical and executive audiences. Requires knowledge of endpoint security, threat intelligence, vulnerability management, cloud platforms, identity systems, scripting, virtualization, and AI/ML security applications. The role is fully remote within the United States, with travel as required.
Top Skills:
Active DirectoryAi SecurityAi/MlAvAWSAzureBashCisa KevCvssDigital ForensicsEdrEntra IdGCPIncident ResponseLinuxmacOSMdrPamPowershellPythonSIEMSsoThreat IntelligenceVdiVirtualizationVulnerability ManagementWindows
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
