Director of Social Media

About us

LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns. 

To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company — with offices in New York City; Greenville, SC; and Huntington Beach, CA — is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.

About the role

LifeMD is searching for a bold, strategic, and exceptionally creative Director of Social Media to take the helm of our organic social presence across all owned brands. This pivotal role offers a unique chance to shape the social identity of a leading digital health company, fostering community, enhancing credibility, and expanding influence across diverse patient journeys, from weight loss to men’s health.

You will be responsible for building and expanding a team of social strategists, community managers, and content creators. This role requires close collaboration with acquisition, creative, clinical, and brand teams to significantly scale organic engagement and user acquisition through our owned channels. Additionally, you will oversee our influencer strategy and partnerships. This position demands a blend of strategic vision and hands-on execution, making it ideal for a social leader ready to make an immediate impact.

Key Responsibilities:

Strategy & Leadership:

• Develop and own the overarching organic social media strategy for all LifeMD brands
• Define audience segmentation, platform strategy, and creative direction specific to each brand
• Act as the internal authority on all aspects of social media, including voice, tone, visual trends, platform innovations, and performance metrics
• Collaborate with the paid media team to ensure seamless synergy between organic and paid initiatives

Content & Execution:

• Oversee the creation, approval, and publication of daily social content calendars across various platforms (Instagram, TikTok, YouTube, X, Threads, LinkedIn, Facebook, Pinterest, Reddit)
• Work in conjunction with designers, video editors, and UGC creators to produce content that is fast, polished, and natively creative for each platform
• Drive the production of educational, entertaining, and product-focused content that builds trust, captures attention, and converts viewers into customers
• Lead the execution of product launches, key tentpole moments, doctor-led content, and live/influencer campaigns

Community Management & Growth:

• Build and scale authentic, highly engaged communities across all platforms, fostering strong brand loyalty
• Manage and mentor community managers to ensure prompt, helpful, and brand-consistent responses
• Analyze engagement data to continuously optimize content and channel strategies

Influencer & Creator Partnerships:

• Lead our influencer and UGC partnership strategy, identifying, managing, and scaling creators across various verticals and platforms
• Drive content pipelines from influencers and manage seedings for key campaigns
• Partner with legal and compliance teams to ensure all partnerships are brand-safe

Basic Qualifications:

• 4+ years of experience in social media, with a minimum of 2 years in a leadership capacity
• Demonstrated history of scaling brand accounts, resulting in high engagement and tangible business impact
• Exceptional content instincts, both visually and verbally, combined with strong data intuition
• Proven success in collaborating with creative, growth, legal, and executive teams
• Expertise in TikTok, Instagram Reels, YouTube Shorts, and other rapidly growing formats
• In-depth understanding of the influencer landscape, UGC sourcing, and community engagement

Preferred Qualifications:

• Experience in both DTC eCommerce and healthcare/regulated industries
• Experience with tools such as Sprout, Later, Dash Hudson, Tagger, Figma, and Notion

• Highly organized, adaptable, and proficient in managing multiple brands simultaneously

• Salary Range: $130,000-$150,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development