Director, Revenue Marketing & Demand Generation

A Pine Portfolio Company is Hiring!

Company: PE-backed ERP value-added reseller and implementation partner

Location: Remote

Reporting to: CEO

We are a PE-backed ERP value-added reseller and implementation partner serving mid-market businesses with complex operational, financial, and technology needs.

The company has historically grown through partner referrals, relationship-driven selling, and inbound opportunities. The next stage of growth requires a more proactive, disciplined, modern revenue marketing engine that creates demand, supports outbound sales, improves conversion, and gives the sales team stronger tools to generate pipeline.

More detail on the company, market, ERP ecosystem, and growth strategy will be shared with qualified candidates during the process.

This role is about being creative, resourceful, and commercially sharp: using content, campaigns, customer proof, AI, automation, and modern software tools to create qualified demand without relying on heavy paid spend.

We are looking for a hands-on revenue marketer who can build practical campaigns, create commercially useful content, improve CRM and reporting discipline, support sales execution, and directly influence qualified meetings and pipeline.

This is a high-output operator role. We are looking for someone who can absorb context quickly, make sound calls with limited direction, and begin producing useful commercial output early. The right candidate will be comfortable operating in ambiguity, prioritizing the highest-leverage work, and turning limited resources into visible market activity and pipeline impact.

The Director will own the revenue marketing motion end to end, from strategy through execution.

This person will report directly to the CEO and work closely with the Director of Sales, the sales team, partner stakeholders, and external vendors or freelancers where needed. This is a solo function today. There is no existing marketing team, and the role should be approached as a hands-on, highly leveraged individual contributor role.

Over time, this person may identify, select, and manage contractors, freelancers, vendors, or specialized resources where they create leverage. The right candidate is resourceful and effective without needing a large team, agency, or paid-media budget to produce results.

The highest priority is building a repeatable demand generation engine for a narrow B2B ICP. This includes campaign strategy, content creation, outbound support, CRM discipline, sales enablement, website conversion, partner marketing, customer proof, and workflow automation.

The right candidate will combine B2B ERP, enterprise software, or complex B2B marketing experience with commercial urgency, strong writing ability, AI/software fluency, CRM/reporting discipline, campaign execution, and comfort operating in a PE-backed environment where results matter quickly.

Demand Generation & Pipeline Creation

Own the marketing motion that produces qualified meetings and pipeline. Responsibilities include:

• ICP definition and segmentation
• Target account campaigns by buyer persona, business need, and pain point
• Campaigns aimed at financial, operational, and executive decision-makers in complex mid-market businesses
• Webinar, event, partner, referral, and customer-proof campaign support
• Practical testing of channels that can create revenue, not vanity metrics
• Clear reporting on qualified meetings, sales-accepted opportunities, pipeline sourced and influenced, and conversion

Success will be measured by contribution to pipeline and revenue-generating activity.

AI, Automation & Marketing Systems

Build a highly leveraged marketing operating system using AI, automation, workflows, and modern software tools. This includes:

• AI-assisted content production and repurposing
• Automated campaign workflows
• CRM and marketing automation processes
• Lead capture, routing, nurture, and follow-up workflows
• Template libraries for emails, landing pages, sales assets, campaigns, and reporting
• AI-assisted account, persona, market, and competitor research
• Sales enablement systems and repeatable content processes
• Reporting dashboards and campaign visibility
• Thoughtful tool selection where needed

We are looking for someone with strong, hands-on fluency in modern AI and software tools who knows how to use them to create speed, leverage, and operating discipline.

Content That Helps Sell

Create and manage content that helps the sales team win business. Examples include:

• Landing pages
• LinkedIn content
• Email sequences and nurture campaigns
• Outbound messaging support
• Case studies and customer proof
• Sales one-pagers
• Buyer guides
• Webinar and event follow-up assets
• Competitive positioning materials
• Repurposed content from customer conversations, sales calls, webinars, internal expertise, and partner discussions

The content should be commercially useful, specific to the ICP, and written for real buyers.

Sales Enablement & Outbound Support

Work directly with the Director of Sales and the sales team to make outbound and account-based selling more effective. Responsibilities include:

• Helping define target account lists and campaign angles
• Building sales outreach messaging and talk tracks
• Creating email templates, LinkedIn messaging, follow-up assets, and call-support materials
• Equipping the sales team with proof points, objection handling, and persona-specific messaging
• Supporting outreach to prospects, customers, referral partners, associations, and channel relationships
• Turning feedback from sales calls into better campaigns, positioning, and content

CRM, Reporting & Marketing Operations

Own the marketing side of CRM hygiene, attribution, campaign tracking, and reporting. Responsibilities include:

• Campaign setup and tracking
• Lead source and lifecycle stage discipline
• Funnel reporting
• Sales and marketing handoff visibility
• Lead routing input
• Dashboards around marketing-sourced and marketing-influenced pipeline
• Identification of CRM data gaps that hurt execution
• Practical reporting that helps the CEO and Director of Sales understand what is working

Website Conversion, Search & Digital Presence

Improve the company's digital presence with a focus on conversion and commercial relevance. Responsibilities include:

• Website messaging and conversion improvements
• ICP landing pages
• Search-informed content where it supports pipeline
• LinkedIn and company-page strategy
• Event and webinar promotion
• Competitive positioning against relevant market alternatives
• Clear calls to action and conversion paths for qualified buyers

The ideal candidate has:

• 5-10+ years of B2B marketing experience, ideally in enterprise software, B2B SaaS, workflow software, tech-enabled services, professional services, or another complex B2B environment
• Strong demand generation and revenue marketing orientation
• A track record of creating pipeline for sales teams, not just producing brand awareness
• Strong writing and positioning skills
• Ability to translate technical or complex products and implementation-led offerings into clear buyer-facing messaging
• Strong commercial judgment and the ability to quickly learn a complex B2B category
• Hands-on CRM and marketing automation experience
• Strong fluency with AI tools, workflow automation, and modern marketing software
• Experience using tools, templates, workflows, and automation to operate with high leverage and limited headcount
• Creativity and resourcefulness in generating demand without relying on large paid-media budgets
• Experience partnering closely with sales leadership and front-line sellers
• Strong analytical instincts around funnel performance, attribution, and conversion
• Enough strategic ability to define the plan and enough humility and energy to execute it personally
• Comfort in a PE-backed or performance-oriented environment
• High urgency, high ownership, and low ego

Nice to Have

• ERP reseller, ERP implementation, accounting/finance software, workflow software, vertical software, or implementation services experience
• Experience marketing to finance, operations, owner, and executive buyers
• Partner or channel-led demand generation experience
• Experience with webinars, associations, referral partners, and customer advocacy campaigns
• Experience supporting outbound sales motions
• Experience managing freelancers, contractors, or specialized vendors
• Experience building AI-enabled marketing workflows and repeatable campaign infrastructure

Success in this role will be measured by practical revenue contribution, including:

• Qualified meetings generated or influenced
• Sales-accepted opportunities created
• Marketing-sourced and marketing-influenced pipeline
• Conversion improvement across website, campaigns, events, webinars, outbound support, partner activity, and referral activity
• Stronger sales enablement and better outbound execution
• Cleaner CRM visibility and campaign reporting
• Better use of customer proof, partner relationships, and ICP-specific messaging
• A repeatable demand generation cadence that can scale without a large internal team
• Effective use of AI, automation, workflows, and software tools to create leverage on a lean budget