Director, Product Marketing

Location: SJC / RTP / Austin / Seattle / or other Remote (US) Locations

The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an unrivaled customer experience that is personalized, proactive, and predictive.

This Product Marketing Director will lead a team whose charter is to craft and communicate differentiated, compelling messaging that drives awareness, understanding, and engagement across global events, digital platforms, and strategic campaigns.

• Lead and mentor the team. Convert organizational strategy into clear, actionable priorities that align teams to outcomes that advance Cisco’s strategic priorities.
• Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
• Partner closely with Product Management to influence product roadmaps, and with sales to support seller enablement.
• Craft positioning and messaging and establish the relevant collateral. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives. Develop and own the decision maker audience messaging.

• Bachelor’s degree + 15 years of related product marketing experience, OR Master’s degree + 12 years of related experience (or equivalent related practical work experience).
• 5+ years of direct people management experience with formal responsibility for leading direct reports and developing team members.
• Experience authoring product positioning, value propositions, and core messaging frameworks for enterprise technology products.
• Experience leading cross-functional go-to-market (GTM) strategies and product launch programs in collaboration with Product Management, Engineering, and Sales organizations.
• Professional experience executing product marketing programs within global, matrixed enterprise technology environments.

• Proven track record driving alignment and leading complex initiatives across matrixed cross-functional stakeholders, Product Management, Engineering, Global Sales, and Customer Success.
• Skilled at delivering executive-level business reviews, customer briefings, and cross-organizational communications to influence senior leadership and key customer accounts.
• Proficient in integrating customer research, Voice of the Customer (VoC) data, and market analysis into product marketing strategy and go-to-market execution.
• Adept at prioritizing and delivering multiple high-impact business deliverables within evolving, multi-priority enterprise environments.

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you. 

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.  Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

Non-Metro New York state & Washington state:

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.