Director, Product Marketing - TrainingPeaks

Company Information

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

Peaksware has been featured in BuiltInColorado’s Top 100 Companies list since 2017 and our brands have been recognized in Outside Magazine’s “Best Places to Work” multiple years in a row. Peaksware has also been honored as a part of Mogul’s “Top 1,000 Companies for millennial Women Worldwide”. We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace.

We would love to have you join our ever-growing team!

General Summary

We believe every great product has a powerful story waiting to be told, and we need a Director, Product Marketing to lead the charge in telling ours. This isn't just about launching products; it's about leading a dedicated team, empowering them to craft compelling messages, and strategically positioning our innovations to captivate the market. If you're a strategic storyteller with a knack for understanding what truly resonates with customers, and you're passionate about guiding others to success, come join us and help shape the future of our brand.

You will sit directly with the Product Marketing team, work in close collaboration with the Brand and Growth Marketing teams, and report to the VP, Marketing. 

Core Functions: 

• Product-Led Growth: Define and execute the strategic direction for the PMM function within a PLG company. Lead, mentor, and grow the Product Marketing team.
• Go-To-Market Strategy: Launch new products or features as well as highlight existing features with clear value props and adoption strategy.
• Positioning & Messaging: Craft compelling narratives, messaging frameworks, and positioning maps tailored to target audiences (e.g., coaches, athletes, training organizations).
• Customer & Market Insights: Leverage platform data along with customer research and competitive analysis to guide messaging and product roadmap.
• Community Engagement: Develop and work with customer advisory board to leverage real-world insights to enhance messaging and product development.
• Cross-Functional Leadership: Collaborate & align cross-functional teams including Product, Brand & Social Media, Design, Growth Marketing, Partnerships, and UX.
• Internal Stewdarship: Influence the long-term direction of the brand and product while also championing internal product adoption & engagement.

Requirements

Required Qualifications:

• Customer-obsessed, audience-first approach.
• Strong marketing mind, creativity, and ability to simplify complex concepts.
• Resourceful and action-oriented, comfortable with ambiguity.
• Proven track record of driving successful GTM launches that impact the bottom line.
• Ability to define and measure success metrics (activation, engagement, churn, conversion) with fluency in tools like Google Analytics, Sigma, or Confluence.
• Experience in B2C product or brand marketing, preferably with a direct-to-consumer app-based product.
• Ability to influence cross-functional teams and build strong partnerships.

Desired Qualifications: 

• 8-12 years of experience in product marketing, ideally within a PLG organization, with at least 3-5 years in a leadership role.
• Strong background in marketing SaaS platforms (preferably in health, fitness, or sports tech).
• Background in and/or personal passion for the endurance sports and/or strength & conditioning industry. The ideal candidate will have familiarity with one or all of the products and be an advocate for TrainingPeaks and/or TrainHeroic.
• Proven track record of launching products and driving adoption across multiple channels.
• Experience managing or mentoring teams.
• Experience working with product management teams in agile environments.
• Familiarity with CRM, lifecycle marketing, PLG (product-led growth), and international marketing strategies.
• MBA or equivalent business/marketing education (not required but helpful).

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Benefits

Compensation

Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The annual compensation range for this role in Colorado is $91,151-$151,919. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation, including bonus.

Benefits and Perks

Health

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 12 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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