Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.
We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.
Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.
Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.
Join us in unlocking global potential, one human and agent team at a time.
At Smartcat, we’re creating a future where humans and agents work side-by-side—scaling businesses to feel like millions while keeping the culture of a high-growth startup. We believe in equal access to global innovation and ideas. We’re looking for a Director of Product Marketing to own how we bring this vision to life for the marketing buyer persona.
In this role, you’ll lead the go-to-market strategy for Smartcat’s products and solutions designed for marketing buyers, shaping how we show up in the market as a must-have AI platform for content, campaign, website creation and more. You’ll partner across teams to craft end-to-end narratives, design marketing strategies, and create content that connect business value to platform capabilities.
But this isn’t just a solutions role. You’ll also lead key product launches, refine our messaging, and ensure the voice of the marketing buyer influences the roadmap.
If you’re part strategist, part storyteller, and fully obsessed with solving real problems for real marketers, this role was made for you. This is an individual contributor role reporting directly to the VP of Global Marketing.
OUTCOMESIn this role, you will:
- Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing teams, with a focus on Director+ personas.
- Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally.
- Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems.
- Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
- Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs.
- Conduct research to deeply understand marketing personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy.
- Lead product launches related to marketing solutions, driving GTM strategy, internal enablement, and cross-functional readiness.
- Collaborate with Product to ensure marketing use cases are prioritized, understood, and represented in roadmap conversations and feature planning.
By Day 30...
- Immerse yourself in Smartcat’s AI-native vision, platform capabilities, and the marketing persona’s top use cases.
- Audit current messaging and collateral for relevance, clarity, and solution-market fit.
- Align with stakeholders across Product, Sales, and Growth to understand priorities and identify quick wins.
By Day 60...
- Deliver updated solution messaging for marketing use cases, with clear personas, pain points, and value props.
- Launch your first major GTM asset, campaign, or enablement initiative tied to a key marketing use case.
- Influence roadmap and feature priorities based on customer and persona insight.
By Day 90...
- Lead the full rollout of a marketing-focused solution—complete with internal training, external assets, and integrated campaign support.
- Build a scalable approach for launching new marketing-focused features and solutions moving forward.
- Establish yourself as the go-to expert on how Smartcat drives results for marketing leaders.
- 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers.
- Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
- A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution.
- Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging.
- Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster.
- A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully.
- Bonus if you’ve worked on AI-native products or marketed emerging tech categories.
- Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. - Innovating a $100 Billion industry
Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost. - High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
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