Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.
We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one.
Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.
Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us.
Join us in unlocking global potential, one human and agent team at a time.
At Smartcat, we’re creating a future where humans and agents work side-by-side—scaling businesses to feel like millions while keeping the culture of a high-growth startup. We believe in equal access to global innovation and ideas. We’re looking for a Director of Product Marketing to own how we bring this vision to life for the Learning & Development buyer persona.
In this role, you’ll lead the go-to-market strategy for Smartcat’s products and solutions designed for L&D teams—shaping how we show up as the must-have AI platform for global learning content creation, onboarding, and continuous upskilling. You’ll partner across the business to craft end-to-end narratives, build marketing strategies, and create content that connects business outcomes to platform capabilities.
This isn’t just a solutions role. You’ll also lead key product launches, refine our messaging, and ensure the voice of the L&D leader shapes Smartcat’s roadmap and evolution.
If you’re part strategist, part storyteller, and fully obsessed with helping people learn and grow at global scale, this is the role for you. This is an individual contributor role reporting directly to the VP of Global Marketing.
OUTCOMESIn this role, you will:
- Own the strategy, messaging, and packaging for all Smartcat solutions designed for L&D leaders and learning teams, with a focus on Director+ personas.
- Define and evolve value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams.
- Partner with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges.
- Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
- Deliver compelling content that brings solutions to life—playbooks, customer stories, learning transformation briefs, and more.
- Conduct research to deeply understand the L&D persona, use cases, and buying behavior, and feed that insight into messaging, roadmap, and go-to-market plans.
- Lead product launches related to learning and enablement solutions, driving GTM strategy, internal enablement, and cross-functional alignment.
- Collaborate with Product to ensure L&D use cases are prioritized, understood, and well-represented in roadmap conversations and product development.
By Day 30...
- Immerse yourself in Smartcat’s AI-native vision, platform capabilities, and the L&D persona’s key use cases and challenges.
- Audit existing messaging, solution collateral, and competitor positioning through the lens of learning and development buyers.
- Align with Product, Sales, and Customer Success to understand top L&D-related priorities and identify areas of opportunity.
By Day 60...
- Deliver updated solution messaging for top L&D use cases, with defined personas, pain points, and clear value propositions.
- Launch your first major GTM asset, campaign, or internal enablement initiative tied to a key L&D solution area.
- Begin influencing roadmap conversations with insights from L&D stakeholders and industry trends.
By Day 90...
- Lead the rollout of a full L&D-focused solution—complete with internal enablement, external positioning, and campaign support.
- Establish scalable processes for future launches and narrative development across L&D solutions.
- Become the go-to expert on how Smartcat empowers learning and development teams to drive impact at scale.
- 8+ years of experience in solutions marketing, product marketing, or go-to-market roles in B2B SaaS—ideally with experience targeting HR, L&D, or enablement functions.
- Proven ability to craft solution narratives that are deeply rooted in customer problems and tied to real business outcomes.
- A strong understanding of the L&D function—its goals, tools, content needs, and measurement models.
- Experience partnering with Product and Engineering teams to shape features and communicate technical value in simple, compelling ways.
- Skilled at working cross-functionally with Sales, Enablement, and Customer Success to ensure messaging consistency and solution adoption.
- A confident communicator and storyteller who can inspire internal teams and external buyers alike.
- Bonus if you’ve worked with AI-powered tools or marketed transformation-driven enterprise solutions.
- Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. - Innovating a $100 Billion industry
Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost. - High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
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