DIRECTOR OF POLITICAL DATA AND ANALYTICS (REMOTE/USA) - GDM

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$90,000 - $110,000/annually

Shift and Schedule:

Mon. - Fri. (or at Manager's Discretion)

Job Type:

Full-Time

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Job Summary/Description:

Gray Media is seeking a strategic and innovative Director of Political Data & Insights to own the end-to-end use of first-party and third-party data in driving customer acquisition, engagement, retention, and advertising performance. You will develop and execute data-enabled marketing strategies that bridge analytics, technology, and creative execution—turning insights into measurable business results for both audience and advertisers.

Duties/Responsibilities include, but are not limited to:

• Own the development and execution of Political marketing strategies, leveraging first-party (CRM, transactional, behavioral) and third-party data sources. Join strategic calls with Sales teams and key clients to present insights, campaign performance results, and optimization recommendations
• Manage relationships with external data providers and technology partners
• Collaborate with sales teams to identify and activate high-value audience segments for digital advertising campaigns.
• Develop and manage marketing attribution models to measure the impact of campaigns
• Partner with content teams to analyze viewer and reader engagement, optimize content placement, and enhance audience retention.
• Design and maintain dashboards and reporting tools that provide actionable insights to sales, marketing, and editorial leadership.
• Monitor digital consumption patterns to uncover trends and opportunities for audience growth.
• Ensure compliance with applicable data privacy and protection laws in all analytics, targeting, and audience activation processes.

Qualifications/Requirements:

• Bachelor’s degree in Data Science, Marketing Analytics, Statistics, or relevant work experience
• 5+ years of experience in digital analytics, targeting, or advertiser data solutions for a media company, agency, or AdTech company
• Proficiency in SQL, Python, R, or business intelligence tools such as Tableau, Looker, or Google Data Studio.
• Experience with CDPs, DMPs, and DSPs for digital audience activation.
• Excellent communication skills with the ability to turn data insights into clear, actionable strategies.
• Strong organizational and project management skills with the ability to work across departments.

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.