Leads performance marketing strategy for new business and client growth, with paid social as the core focus. Owns performance narratives, integrated pitches, platform partnerships, industry representation, and internal education. Identifies growth opportunities, develops capabilities and case studies, advises on emerging channels and measurement innovations, and partners with strategy, business development, creative, influencer, and client services teams.
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
The Director, Performance Marketing (New Business) is the public-facing growth lead for Viral Nation's integrated social offering, with performance marketing (paid social led) at the center. You are a key lead in new business and existing-client growth pitches, the internal champion who aligns and educates teams on performance marketing, the senior point of contact for agency business partners, and Viral Nation's spokesperson at industry events. You work hand in hand with the Performance Marketing delivery team to surface industry shifts and growth opportunities for clients.
What You'll Do Here:
- Serve as a key lead in new business and existing-client growth pitches, owning the performance narrative and integrated recommendations.
- Lead internal alignment and education on performance marketing (paid social led) across integrated teams, raising fluency in performance value, capabilities, and outcomes among influencer, owned, earned, and creative partners.
- Own Viral Nation's senior, agency-level relationships with platform partners (Meta, TikTok, Google, Pinterest, Snapchat, LinkedIn, Reddit, and DSPs) — serving as the primary point of contact for partnership development, co-marketing, and first access to alphas and betas, then routing those opportunities to the Performance Marketing delivery team for in-account application.
- Represent Viral Nation at industry events, panels, and partner forums as the spokesperson for its integrated social offering, spanning performance marketing services and integration across influencer, owned, earned, and paid.
- Work directly with the Performance Marketing team supporting clients to ensure industry changes are shared and new opportunities are surfaced with clients.
- Partner with Strategy, Business Development, and Client Services to embed performance media into every integrated marketing plan presented to prospects and clients.
- Build strong relationships with Client Service leads to Identify organic growth opportunities across the existing book and build the case for expanded scopes.
- Bring emerging opportunities (platform alphas and betas, new channels, measurement innovations, AI-enabled capabilities) to clients and pitches.
- Develop and maintain Viral Nation's performance marketing point of view, capabilities deck, and case study library with Marketing and Business Development.
- Provide strategic guidance to Performance Marketing leadership on practice-level growth bets and capability investments.
What You Need To Have:
- 8+ years of performance marketing experience across paid social (primary), paid search, and programmatic. Experience in a dedicated growth role is highly preferred.
- Strong agency-side experience, with a proven track record of leading performance strategy development and presentation; new business pitch experience preferred.
- Strong cross-functional collaboration across Strategy, Creative, Influencer, Business Development, and Client Services on integrated social plans.
- Deep expertise across paid social (Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit), paid search (Google, Performance Max), and programmatic (Display, Video, DOOH).
- Excellent executive-level communication and storytelling, with comfort as a public spokesperson at events.
- Strong understanding of measurement frameworks (attribution, incrementality, MMM) and the evolving privacy and signal-loss landscape.
- Strong commercial instincts, able to identify revenue opportunities and articulate the business case to clients.
- Proficiency in the Google / Microsoft Suite and project management platforms (monday.com, Asana, or comparable).
- Comfort operating in a high-growth, fast-paced environment with frequent context-switching across pitches, clients, and internal initiatives.
Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
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