Director, Paid Social Performance Marketing

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

The ideal candidate has a track record of success in roles at growing companies, ideally at a tech, healthcare or consumer startup. You love both building and optimizing, and both strategizing and doing. You are a structured and creative thinker, able to toggle easily between the big themes and the little details. You love data and customer insights and you can prove your ability to learn new systems quickly. And you love working with smart colleagues of varied expertise who share a commitment to putting the customer first!

• Manage the entirety of the paid social performance budget for our largest and foundational product category: Sexual Health. You will be fiscally responsible for an annual budget well into the 9-figures, and held to strict CPA and ROAS targets

• Partner with the product managers, product marketers, and editorial teams to identify and address business opportunities

• Seamless triangulation between MMM, MTA, and Conversion Lift Study readouts to guide your investment strategy

• Coach junior talent on your team

• Analyze impact, rapidly testing hypotheses and conducting data analysis with a goal of constantly improving the metrics

• Collaborate with Creative, Integrated Marketing, Marketing Analytics, and Product Marketing, to develop and execute a testing strategy and roadmap across measurement, creative, and in-platform optimizations

• Manage the creative production roadmap with external performance creative agencies as well as in-house creative teams

• Work closely with our Meta account team, navigating Alphas, Betas and measurement opportunities

• Specialize in applying complex/ambiguous data to surface actionable insights and strategies across the customer journey

• Launch new and experimental marketing channels in search of sustainable growth

• Lead cross-functional teams on projects to help us grow

• Continuously build business relationships across functional teams

• Bachelor's Degree preferably with a focus in an analytical field Required

• 9+ years of professional experience with evidence of increasing responsibility e-commerce marketing and owning a budget required

• Experience owning an annual performance budget in the 8-figures

• Prior public company experience required

• Deep experience in marketing measurement

• Experience with marketplaces or past consulting experience is a plus

• Strategic and tactical experience designing, building, and executing scalable processes from scratch, ideally in an operations-intensive environment

• Exceptional quantitative skills and aptitude

• Strong communication skills and attention to detail

• Creative problem-solver with excitement to work on cross-functional teams and projects

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers online products

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

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