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Halcyon

Director, North America Partner Marketing

Posted 3 Days Ago
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Remote
Hiring Remotely in US
190K-240K Annually
Senior level
Easy Apply
Remote
Hiring Remotely in US
190K-240K Annually
Senior level
The Partner Marketing Director will strategize and execute national partner marketing initiatives, ensuring regional alignment and measurable outcomes through various partner programs.
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What we do:
Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.

Who we are:
Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers.

As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.

Position Overview 

Halcyon is seeking a North America Partner Marketing Director to own, build, and execute the national partner marketing strategy while enabling strong regional execution through partners across the U.S. and Canada. This role is both strategic and hands-on, responsible for designing, launching, and operating high-impact to- and through-partner programs that accelerate pipeline, increase partner engagement, and support sales outcomes. 

The ideal candidate brings a strong understanding of the VAR, MSSP, distributor, and technology alliance ecosystem, cybersecurity marketing experience (preferred), and a proven ability to personally drive scalable, measurable partner programs that translate national strategy into regional impact.  

Key Responsibilities 

National Partner Strategy & Programs 

  • Own and actively execute the North America partner marketing strategy, aligned with Halcyon’s GTM priorities and partner ecosystem (VARs, distributors, MSSPs, and technology alliances). 
  • Partner closely with North America Channel Sales and Partner leadership to align priorities, investments, and joint initiatives. 
  • Define differentiated marketing motions for national, strategic, and regional partners, including roles, expectations, and success metrics. 
  • Design, launch, and manage core national partner programs, including partner messaging frameworks, campaigns-in-a-box and partner-ready demand programs, playbooks, co-branded assets, and joint GTM motions 
  • Build and maintain strong working relationships with key national and strategic partners to drive joint planning, execution, and growth. 
  • Own Market Development Fund (MDF) strategy, planning, allocation, and governance, ensuring hands-on oversight of usage, performance, and partner accountability. 

Regional Partner Execution & Alignment 

  • Translate national partner strategy into scalable regional execution through partners across the U.S. and Canada. 
  • Work closely with Regional Field & Partner Marketing team to run partner activities at the local level. 
  • Enable partners to participate effectively in regional activities such as events, workshops, executive engagements, and joint demand programs. 
  • Ensure consistency in messaging, positioning, and brand across all partner-led and partner-facing activities. 
  • Act as the primary feedback loop between regions, sales, and partners to continuously refine programs based on market realities. 

Analytics & Optimization 

  • Define KPIs and success metrics for partner marketing, including partner engagement, pipeline contribution, influenced revenue, and MDF ROI. 
  • Track and report performance across national partner programs and regional execution. 
  • Deliver regular insights and recommendations to Marketing, Sales, and Channel leadership. 
  • Continuously optimize partner marketing programs using data, partner feedback, and regional performance insights. 

Qualifications 

  • 8+ years of B2B marketing experience, including 4+ years in cybersecurity or enterprise SaaS. 
  • Proven track record of building and scaling to- and through-partner programs that drive measurable business outcomes. 
  • Strong understanding of the VAR, MSSP, distributor, and technology alliance landscape. 
  • Demonstrated success driving partner-led and field-supported programs that align with sales outcomes. 
  • Excellent leadership, communication, and cross-functional collaboration skills. 
  • Experience with CRM/PRM platforms, MDF management, and partner marketing tools. 

Base Salary Range: $190,000 - $240,000


#LI-Remote

In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.

Top Skills

CRM
Mdf Management
Partner Marketing Tools
Prm

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