At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
The Director, Media Execution will lead the end-to-end management, delivery, and optimization of advertising campaigns across Dick’s Media Network (DMN) — spanning onsite, offsite, in-store, and connected TV channels.
This individual will be the leader defining and executing DMN’s standard of excellence for media planning, buying, and campaign management through to advertiser delivery. They will partner closely with leaders across Sales, Product, Measurement, and Monetization to ensure DMN delivers measurable results for brand partners while building the right capabilities to operate a best-in-class retail and sports media network.
The ideal candidate combines operational rigor with strategic vision — a hands-on leader who can scale systems, inspire teams, and uphold the precision and service standards that define DMN’s client experience.
Job Duties and Responsibilities
Operational Leadership
Oversee trafficking, QA, pacing, and optimization of all media campaigns to ensure flawless delivery across DMN’s digital and in-store channels.
Define Standards of Excellence
Establish and continuously evolve DMN’s operating framework for media planning, buying, and campaign execution — including process design, documentation, and quality control.
Cross-Functional Partnership
Collaborate with Sales, Product, Measurement, and Monetization to translate sold programs into actionable campaign plans that drive performance and advertiser satisfaction.
Performance Optimization
Leverage data and insights to monitor pacing, improve efficiency, and maximize return on ad spend across channels.
Technology & Tooling
Partner with internal Product and external platform teams to advance campaign management systems, automation, and performance dashboards.
Advertiser Success
Ensure all post-campaign deliverables, insights, and reporting meet or exceed client expectations and reinforce the value of DMN’s platform.
Developing Talent and Teammate Engagement
Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset.
Manage execution responsibilities and workload of direct/indirect reports to achieve functional deliverables on time and with quality.
Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization’s priorities
Establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.
Drive the talent selection process in alignment with the company’s talent philosophy for open direct/indirect reporting positions; Ensure all direct reports are appropriately trained and on-boarded.
Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.
Lead and mentor a team of Ad Operations Managers, Campaign Specialists, and Optimization Analysts, fostering a culture of collaboration, accountability, and continuous improvement.
QUALIFICATIONS:
Bachelor's Degree
15+ years experience in ad operations, digital media, or campaign management with 8+ years in senior leadership roles.
Expertise with trafficking and ad management platforms (e.g., Google Ad Manager, Criteo, The Trade Desk, LiveRamp, or equivalent).
Deep understanding of multi-channel campaign execution, including onsite display, programmatic, retail media, and CTV.
Strong analytical mindset and familiarity with data-driven optimization and measurement practices.
Proven success leading operational teams within high-growth media, retail, or technology organizations.
Exceptional cross-functional communication and stakeholder management skills.
Demonstrated ability to design scalable processes, manage complexity, and deliver operational excellence at scale.
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VIRTUAL REQUIREMENTS:
At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
Cameras must be on during all virtual interviews.
AI tools are not permitted to be used by the candidate during any part of the interview process.
Offers are contingent upon a satisfactory background check which may include ID verification.
If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!
Targeted Pay Range: $114,300.00 - $190,500.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.
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