Infinite Reality (iR) is a global innovation company that powers the next generation of digital media and e-commerce through AI, spatial computing, XR, and other immersive technologies.
iR’s cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics. Our portfolio includes a range of technology, sports, and entertainment assets that help customers achieve their goals. We offer customers features such as AI-assisted sales and customer service, the ability to leverage avatars, gamification and more.
Infinite Reality’s Enterprise division is a full service end-to-end solution for brands who want bespoke immersive experiences designed, built, and operated for them. iR Enterprise works with major worldwide brands and has powered programs for Warner Bros Discovery, Vodafone, LUSH, Hershey’s, and more.
Infinite Reality’s SaaS product, iR Studio, is a self service 3D immersive website builder that is designed to help creators and brands of all sizes enhance the customer purchase journey and drive deeper engagement with their communities and customers. No coding experience is required. Just design, publish, measure and monetize.
Location: Remote, East Coast location preferred for time zone alignment.
Hours: Full-Time
The role
Infinite Reality is seeking a Director of Marketing to lead strategy and execution for our Entertainment division, including the iconic Napster Music brand, as well as creator platforms, and original content studios. This is a high-impact leadership role for a senior marketer who’s as comfortable building acquisition strategies as they are shaping brand stories that move culture.
You’ll report to the SVP/Global Head of Marketing and own marketing for a fast-moving, high- visibility portfolio. While you’ll have one direct report, you’ll also partner with a cross-functional group of internal collaborators—content strategy, lifecycle/email, creative—and manage agency partners to drive execution. This role is ideal for someone currently operating at a Director level, with deep experience across brand and performance, and the ability to flex between strategy and hands-on execution.
What you’ll do
- Own the Marketing Strategy: Lead the full-funnel marketing roadmap for Napster Music and the broader entertainment brand portfolio—balancing long-term positioning with near-term growth goals.
- Drive User Acquisition & Engagement: Build and optimize integrated campaigns across paid, owned, and earned channels to grow and retain audiences.
- Shape Brand Identity Voice: Evolve each brand’s identity and storytelling, while building a cohesive narrative for the division under the Infinite Reality umbrella.
- Lead Influence Teams: Directly manage one team member while guiding others (product, creative, business development, etc.) in a highly collaborative environment.
- Launch New Products Initiatives: Oversee go-to-market planning and cross-functional execution for product launches, partnerships, and campaigns.
- Partner Across the Business: Work closely with Product, Business Development, Content, Talent, and executive leadership to align on vision and priorities.
- Measure, Learn, Optimize: Set KPIs, own the budget, and use data to improve campaign performance, brand resonance, and user outcomes.
- Act as an External Face: Represent iR Entertainment in partner conversations, industry events, and media-facing opportunities.
What you’ll bring
- 8–10+ years in senior marketing roles, preferably in music, streaming, or digital media
- Proven track record of leading integrated marketing across brand, acquisition, content, and social
- Experience managing and influencing cross-functional teams—even without large direct- report headcount
- Hands-on experience launching and scaling consumer products or platforms
- Strategic thinker with strong creative instincts—and the ability to execute quickly and efficiently
- Comfort navigating fast-paced, high-growth environments with shifting priorities
- Proficiency with modern marketing tools (HubSpot, GA, CRM, performance platforms)
We’ll be extra pumped if you have
- Experience marketing across music streaming, creator platforms, or influencer/talent ecosystems
- A passion for music, entertainment, and creator communities
- Prior experience in a startup or fast-scaling environment
- Familiarity with XR, spatial computing, or immersive tech platforms
Base pay will depend on a variety of job-related factors, which may include education, certifications, experience, market demands, and locations.
Benefits
- Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
- Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
- Wellness: Access to Teladoc and an EAP
- Parental Leave: Paid leave
- Retirement Savings: Contribute pretax earnings to our 401(k) Plan
Our Culture
- Impact: Play a crucial role in our growth journey.
- Culture: Join a vibrant team valuing creativity and collaboration.
- Growth: Thrive in a fast-paced, dynamic environment.
- Reward: Enjoy competitive compensation, equity opportunities, and comprehensive benefits.
- Ready to shape our future? Apply now and be part of something extraordinary!
We’re looking for more forward-thinking and collaborative people to be a part of our innovation journey and mission to push the boundaries of technology. If you’re ready to help us achieve this vision — we’d love to hear from you! At Infinite Reality, we're looking for people invigorated by our values and drive to change the world, not just those who simply check off boxes.
Infinite Reality embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We strive to build a company that reflects a global audience.
CCPA Notice for California Job Candidates: Please review our CCPA Notice.
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