Director, Marketing Strategy

We’re seeking a strategic, insights-driven marketing leader to shape and lead Assurant’s B2B account win narratives for our Connected Living Line of Business (LOB). As Director, Marketing Strategy, you will own how we position, differentiate, and win complex, high-stakes deals—translating Assurant’s capabilities into compelling, customer-specific “right-to-win” narratives that drive measurable growth.

In this role, you’ll serve as a strategic partner to LOB leadership, Sales, Account Management, Product, Operations, and Marketing Centers of Excellence—acting as the connective tissue that aligns strategy, proof points, and delivery realities. You’ll lead integrated pursuit strategy across priority accounts, ensuring our messaging is sharp, differentiated, and tailored to each prospect’s business goals, culture, and decision dynamics.

You’ll leverage deep customer, market, and competitive insights—along with Assurant’s proprietary data—to elevate our storytelling across RFPs, executive meetings, sales materials, and integrated campaigns. From shaping win themes and objection handling to quarterbacking live pursuits, you’ll ensure Assurant consistently shows up not just as a viable option, but as the best partner to win with.

 
What will be my duties and responsibilities in this job?

• Own the marketing account win strategy for priority B2B accounts, developing clear, compelling “right-to-win” narratives tailored to each prospect’s business, culture, and decision dynamics

• Create and package differentiated account win stories that clearly articulate Assurant’s value, competitive advantages, and why we are the best (not just a viable) partner

• Lead RFP strategy and response development for complex, high-stakes deals — from win themes and positioning through final submission

• Translate complex capabilities into simple, persuasive storytelling that resonates with executive, commercial, and operational stakeholders

• Lead holistic, account-specific audits for priority B2B targets to identify unmet needs, growth barriers, and “right-to-win” opportunities across the full customer and buyer journey

• Translate account insights into targeted, opportunity-led content strategies—developing narratives, assets, and proof points aligned to where each account is most open to influence

• Create tailored content and storytelling frameworks—such as POVs, use-case narratives, and experience-led concepts—that demonstrate how Assurant unlocks incremental value, not just coverage

• Partner closely with Sales, Account Management, Product, and Ops to align strategy, proof points, and delivery realities into one cohesive narrative

• Drive “kneecap-to-kneecap” marketing support, including:

  • Executive meeting prep

  • Account-specific pitch narratives

  • Talking points and objection handling

• Identify and codify differentiators (current and emerging) and ensure they are consistently leveraged across pitches, proposals, and live conversations

• Develop reusable win frameworks, proof points, and case studies that can be adapted quickly for account-specific needs without becoming generic

• Act as strategic quarterback during live pursuits, ensuring messaging stays sharp, differentiated, and aligned to what actually wins the deal

• Establish a repeatable, scalable account analysis-to-content model that can be applied across top target accounts without becoming generic or one-size-fits-all

• Oversee the development of marketing briefs, including creative and campaign briefs, to guide cross‑functional execution.

• Partner with internal research teams and external research partners to conduct studies that uncover insights and deepen understanding of Consumer and B2B audiences.

What are the requirements needed for this position?

• Bachelor’s degree in Marketing, Business, Advertising, or a related field, or equivalent practical experience

• A minimum of 8 years of progressive marketing experience, with a strong track record in B2B marketing, account-based strategy, digital experiences, and insight-led planning

• Demonstrated experience leading account-specific marketing strategies that influence complex buying decisions and support large, high-stakes pursuits

• Proven ability to analyze customer journeys, digital experiences, and go-to-market models to identify growth and differentiation opportunities

• Experience translating complex capabilities, platforms, or operating models into clear, compelling narratives and targeted content

• Hands-on experience developing and guiding integrated marketing programs—from strategy through execution—across digital, content, sales enablement, and experiential channels

• Minimum of 3 years of people leadership experience, with a track record of developing high-performing marketing teams

• Ability to operate effectively in fast-paced, ambiguous environments with multiple stakeholders, evolving priorities, and competing demands

What other skills/experience would be helpful to have?  

• Deep familiarity with account-based marketing (ABM), complex sales cycles, and partnering closely with Sales and Account Management teams

• Experience conducting holistic account assessments (e.g., digital buy flows, experience audits, opportunity mapping) to inform tailored marketing and content strategies

• Background in financial services, insurance, insurtech, or other highly regulated, complex industries

• Experience creating content and narratives specifically designed to support RFPs, executive meetings, and live deal pursuits

• Strong understanding of marketing technology and analytics platforms (e.g., Salesforce Marketing Cloud, sales enablement tools, Google Analytics, Power BI) and how insights inform strategy

• Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams

• Highly proactive self-starter with strong ownership, urgency, and accountability—comfortable identifying opportunities, building the case, and driving action

How much should I expect to travel?  

• Up to 20% travel

#LI-Remote

Pay Range:

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 15 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

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