Senior Director, Marketing Strategy & Operations

Who We Are

Having surpassed $300M ARR and continuing to grow, Optro is the leading audit, risk, ESG, and InfoSec platform on the market. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com and Gartner Peer Insights.
At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!

We're seeking a strategic and operationally-focused Senior Director of Marketing Strategy & Operations to partner with our Chief Marketing Officer and marketing leadership team. This role will lead and grow a high-performing Marketing Operations team. This role will be responsible for driving marketing operations excellence, leading cross-functional initiatives, and ensuring flawless execution of our marketing strategy while optimizing team performance and processes.

Strategic Partnership & Execution

• Serve as strategic advisor to the CMO on key marketing initiatives

• Lead cross-functional projects spanning marketing, sales, product, and customer success

• Drive quarterly business reviews, campaign retrospectives, and strategic planning sessions

• Drive strategic and operational support for Board reporting

• Monitor marketing KPIs and campaign performance, identifying optimization opportunities

• Facilitate and support executive-level marketing decisions and priority setting

Marketing Operations & Process Excellence

• Streamline marketing team operations and campaign execution processes

• Oversee marketing technology stack optimization and integration projects

• Manage marketing budget tracking, forecasting, and vendor relationship coordination with FP&A partners

• Implement process improvements to increase team efficiency and campaign effectiveness

• Lead marketing automation workflows and lead management optimization

Program Management & Special Projects

• Manage high-impact marketing initiatives including product launches, event strategies, and market expansion

• Coordinate complex, multi-channel marketing campaigns from planning through execution

• Lead marketing transformation projects such process or program improvement or new tool implementations

• Support brand refresh, messaging updates, and positioning strategy development

People Leadership & Communication

• Directly manage, mentor, and develop a team of Marketing Operations and Analytics professionals, fostering a culture of continuous improvement.

• Define the team’s roadmap and resource allocation to ensure the operations function is ahead of the business's growth needs.

• Facilitate marketing team meetings, standups, and cross-functional alignment sessions

• Manage internal marketing communications and team updates

• Support marketing leadership development and team performance optimization

• Serve as liaison between marketing and other departments on shared initiatives

Analytics & Performance Management

• Own marketing reporting infrastructure and executive dashboard development including working with enterprise data team

• Conduct deep-dive analysis on campaign performance, attribution, and ROI

• Support marketing spend optimization and budget allocation decisions

• Lead marketing attribution modeling and measurement framework improvements

• Analyze funnel performance and identify conversion optimization opportunities

• Bachelor's degree required; MBA or relevant advanced degree preferred

• 10+ years of experience in marketing operations, strategy, or business operations, preferably in B2B SaaS

• Experience directly managing a team, with a proven track record of developing talent and building high-performing operations functions within Marketing Operations, Marketing Analytics, and Planning functions

• Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, Marketo, Salesforce)

• Experience with marketing automation platforms and CRM systems

• Exceptional project management and cross-functional coordination abilities

• Deep understanding of B2B marketing funnels, lead management, and attribution models

• Proven track record managing complex, multi-stakeholder marketing initiatives

• Comfortable working with all levels of management including executive level and Board

• Previous experience in strategic programs, marketing operations, or similar role at a SaaS company

• Experience with marketing technology stack (Marketo, Salesforce, 6sense, Outreach, etc.)

• Experience with demand generation, account-based marketing, or digital marketing campaigns

• Comfortable working with data and BI, analytics tools (ie Tableau)

• Background in management consulting or high-growth company operations

• Understanding of SaaS metrics, unit economics and go-to-market strategies

• Experience with marketing budget management and vendor negotiations

Our Company Values

• Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.

• Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.

• Drive innovation: Create the future. Continuously improve what exists and invent what’s next.

• Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.

• Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.
  

Perks*

• Launch a career at one of the fastest-growing SaaS companies in North America!

• Live your best life (LYBL)! $200/mo for anything that enhances your life

• Comprehensive employee health coverage (all locations)

• 401K with match (US) or pension with match (UK)

• Competitive compensation & bonus program

• Flexible Vacation (US exempt & CA) or 25 days (UK)

• Time off for your birthday & volunteering

• Employee resource groups

• Opportunities for team and company-wide get-togethers!

*perks may vary based on eligibility/location

Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.
We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.

#LI-Remote