Director, Marketing Analytics

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Teladoc Health is seeking a data-driven and results-oriented Director, Marketing Reporting & Analytics to join our Consumer Marketing team. This high-exposure role will play a critical part in transforming how we plan, execute, and optimize marketing campaigns by embedding analytics into every step of the marketing lifecycle. The ideal candidate is a highly analytical and strategic leader who is equally comfortable diving deep into data, building compelling dashboards, and translating insights into tactical recommendations that drive business growth and improve the member experience.

Essential Duties and Responsibilities

• Lead the transformation of Consumer Marketing into a data driven growth engine, using data to deliver timely and actionable campaign insights across digital and offline channels​

• Build and maintain performance dashboards (e.g., Tableau, DOMO) that track KPIs such as ROMI, ROAS, NPS, and registration volume​

• Implement and lead daily, weekly, and monthly business reviews with insight packages, opportunity diagnostics, and strategic guidance​

• Analyze campaign effectiveness, test-and-learn results, and audience trends to guide marketing optimization​

• Contribute to forecasting models and budget performance diagnostics in collaboration with Finance and Strategy​

• Maintain data quality and accuracy across marketing performance reports, coordinating with Data Engineering and Martech teams​

• Educate and empower marketing stakeholders on data literacy and insights self-service tools​

• Build and nurture a high performing team of two business analysts

Supervisory Responsibilities

Yes

Required Qualifications

• 10+ years of experience in marketing analytics

• 10 years of experience creating and executing on roadmaps within a marketing function.

• Advanced SQL skills

• Advanced proficiency with visualization tools like Tableau, DOMO, or Power BI​

•  5 years of experience with digital marketing metrics (CPM, CPA, CTR, conversion rate) and media measurement techniques​

• Minimum of 3 years building and leading high-performing teams

• Bachelor’s degree in Business, Marketing, Analytics, Economics.

Preferred Qualifications

• Master’s Degree

• Healthcare industry experience

•  Has a bias for action and is comfortable working in a fast-paced environment with shifting priorities and high visibility​

• Demonstrated ability to translate complex data into clear narratives and actionable recommendations

• Experience successfully collaborating with cross-functional teams, including Marketing, Data Science, Product, and Finance​

About Us

Teladoc Health is the global virtual care leader, offering the only comprehensive virtual care solution spanning telehealth, expert medical, and licensed platform services. Teladoc Health serves the world's leading insurers, employers, and health systems and helps millions of people around the world resolve their healthcare needs with confidence.

The base salary range for this position is $170,000 - $180,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2025. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.