Director, GTM Insights

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About this Role:

GoodRx is seeking a Director of Go-to-Market (GTM) Insights to lead how we measure, communicate, and evolve the value of our pharmaceutical manufacturer solutions. This is a high-impact leadership role, responsible for translating complex analytics into strategic guidance that shapes the trajectory of our Manufacturer Solutions business.

As a senior leader within the team, you will direct cross-functional efforts related to performance measurement, narrative development, and stakeholder engagement—helping define how we articulate our impact to clients and across the healthcare ecosystem. You will contribute directly to strategic planning and functional execution, with ownership over initiatives that have long-term impact on commercial growth and client outcomes.

This role involves collaboration with senior executives, account teams, BI, sales, product, and external partners. It requires a combination of conceptual thinking, operational leadership, and expert judgment to address multifaceted business challenges and drive actionable outcomes.

Your Impact:

• Shape and lead the GTM value strategy by translating organizational goals into actionable performance analytics, strategic frameworks, and scalable storytelling.

• Act as a senior advisor and thought partner to Sales, Account Management, Product, and Marketing, helping align business priorities with measurable outcomes.

• Lead development of cross-functional measurement frameworks, collaborating with internal and external data sources to quantify the value GoodRx delivers to pharmaceutical clients.

• Establish and standardize commercial impact metrics (e.g., ROI, audience quality, attribution) used across pre- and post-sales activities.

• Develop compelling, data-driven value narratives and executive-ready materials that support business development, renewals, and marketing thought leadership.

• Guide internal reporting capabilities through partnerships with BI and engineering teams to ensure tools, methodologies, and platforms support strategic decision-making.

• Oversee third-party vendor relationships and validation methodologies to ensure consistency in analytics and external credibility.

• Contribute to organizational strategy by providing leadership in cross-functional enterprise initiatives and driving alignment on market positioning and program value.

• Mentor and develop team members focused on performance analytics and narrative development, providing oversight on priorities, execution, and development opportunities.

• Drive a culture of accountability, insight, and storytelling across the Manufacturer Solutions team.

Who You Are:

• A strategic, data-driven executive with deep experience in healthcare, pharma marketing, or digital health analytics.

• Comfortable leading initiatives with high ambiguity, visibility, and complexity, translating business goals into measurable results and strategic action.

• Adept at navigating executive-level conversations, synthesizing data into clear, persuasive insights that influence decisions and align stakeholders.

• Skilled in cross-functional collaboration, with a proven ability to reconcile different priorities and perspectives into unified strategies.

• Known as a subject matter expert in pharma measurement, commercial analytics, or go-to-market strategy, internally or externally.

• A strong people leader who enjoys developing talent and building resilient, insight-driven teams.

Skills and Qualifications:

• 15+ years of relevant experience in analytics, GTM strategy, or healthcare consulting roles, preferably within life sciences, pharma, or digital health.

• At least 4 years of experience managing and developing high-performing teams.

• Deep experience with BI platforms and analytics tools (e.g., SQL, Looker, Tableau, Power BI).

• Strong command of pharmaceutical marketing metrics (e.g., TRx/NBRx, ROI, attribution models).

• Demonstrated success communicating complex insights to executive-level audiences.

• Bachelor's degree required; advanced degree (MBA, MPH, MS) strongly preferred.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [email protected] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.