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The VP of Marketing will lead B2B marketing strategy and execution in North America, focusing on customer acquisition through online and offline channels and driving growth in the regional market.
The Task At-Hand:
Ready to lead growth marketing at an innovative, fast-growth, purpose-driven brand with a passionate community and significant momentum?
Willie’s Remedy+ is one of the fastest-growing THC-infused beverage brands in the country, uniquely positioned to be a top player in a category poised to be the biggest disruptor to alcohol in generations. Willie’s Remedy+ is seeking a Director of Growth & Digital to join our team and guide the next phase of our growth. This high-impact role is perfect for someone who combines creativity with performance-driven strategies, with experience scaling DTC brands and building subscription-first marketing engines.
You’re coming into a pretty unique situation. Willie’s has grown incredibly quickly in our first 100 days. Our customers love our products. And we have the legendary Willie Nelson behind us. But we’ve barely scratched the surface of what is possible.
Who You Are:
This high-impact role is perfect for someone who combines creativity with performance-driven strategies, with experience scaling DTC brands and building subscription-first marketing engines. You're a full-stack growth marketer who can toggle between strategy and execution, short-term wins and long-term systems.
You're scrappy and hands-on. You’re comfortable being a director who isn't above getting in the weeds. Whether it's diving into campaign optimization, building landing pages, or troubleshooting conversion funnels, you thrive in a roll-up-your-sleeves environment where no task is too small if it drives growth.
You'll own the overall paid strategy and execution across growth, ecommerce, performance creative, product/GTMs, CRO, and retention, working with external partners to increase awareness, acquisition, and customer lifetime value.
You'll be responsible for building a rigorous, data-driven growth engine, from paid acquisition and CRO to landing pages, bundling strategy, and e-commerce experimentation.
In This Role You Will:
Strategy
· Develop and execute comprehensive growth marketing strategies to boost awareness, customer acquisition, retention, revenue, and profitability
· Manage multi-channel marketing budgets, monitor KPIs such as CAC, LTV, AOV, Profit, and retention
· Collaborate with CMO and leadership to align on growth strategy, retention strategy, and product roadmap
· Manage external agencies and make decisions on when to bring in-house, or work with agencies to execute strategy
DTC Growth & Ecommerce
· Build and manage full-funnel paid acquisition programs (Meta, Google, AppLovin, etc.)
· Manage and scale paid channels profitably against key KPIs (CAC, ROAS, LTV, AOV)
· Lead web team to enhance user experience and CRO on website and LPs
· Own CRO initiatives—directly or via agency/contractor oversight
· Create and A/B test dialed landing pages that convert
· Work with creative team to generate, test, and manage high-performing creative
· Manage site merchandising, new product launches, and promotional campaigns
· Build and iterate on product bundling, discount strategies, and offer tests
· Own and improve Shopify site experience and integrations
· Develop growth playbooks for new channels (e.g., YouTube Ads)
· Audit top-of-funnel marketing mix and optimize for efficiency and incrementalityImplement measurement frameworks and build reports to track incrementality and true contribution
· Collaborate with CMO & VP of Marketing on partnerships, brand messaging, campaign development, and channel coordination
· Test and learn at a fast clip, analyzing results and iterating constantly
· Oversee the customer journey from first touch to cultivating long-term subscribers
· Design experiments aimed at reducing churn and increasing LTV
· Test subscription flows, incentives, and special offers to maximize growth
Product & GTM
· Develop launch strategies from positioning, messaging, to creative rollout and execution
Analytics & Tech Stack
· Develop and maintain an executive reporting KPI dashboard, presenting to leadership weekly
· Manage analytics across all growth channels and platforms to identify opportunities and weaknesses
· Manage tech stack to support the entire Ecommerce operation and analytics
· Identify and solve problems that arise across advertising channels due to operating in a regulated industry
Must Haves
· Must be 21 years of age or older at the time of application
· Lives in US - (Southern, CA preferred)
· 5+ years of DTC eCommerce growth experience (bonus if in beverage, wellness, or CPG)
· Expert knowledge of the Shopify ecosystem (Platform functionality, apps, integrations, payments, and integrations)
· Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, etc)
· Experience leveraging next-gen attribution tactics and platforms for incrementality testing / MMM modeling (e.g. Prescient, Triple Whale, Northbeam)
· Strong creative strategy capabilities for paid and UGC ads (concepting, hooks, etc)
· Deeply analytical and comfortable with modeling first-order profitability and ROAS vs LTV
· Ability to design and test landing pages, page components, and UX/UI enhancements as part of an ongoing CRO process
· Can manage external agencies and contractors while owning outcomes
· Have built growth systems—not just run campaigns
· Extensive experience with subscription ecommerce and customer retention strategies
· Desire to work in a fast-paced, fast-growing company
Compensation:
· Full Time, Salaried ($150,000.00-$175,000.00), Exempt. This is the anticipated salary for this role. The final salary offer will be determined by several factors, including years of expertise, skills, and experience.
· Equity and Bonus-eligible
Additional:
· Unlimited Paid Time Off
· Healthcare Benefits; up to 90% contribution for employees and 25% for dependent medical
· Voluntary vision, dental, and accidental plans offered
· 401k with up to 4% company match
· 12 weeks paid Equal Parental Leave, $500 Baby Bonding Bucks, and sustainable baby gift
· Booch, Spirit, Beer, and Soft Good Perks
· And so much more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
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