Director, Demand Generation

Who You Are  

You have Heart for Service  

We provide extraordinary service to our customers, coworkers, and our community by going out of our way to appreciate and support them.  

You are Curious  

We create products that help our customers listen and be curious, and we ourselves are curious. We strive to understand our customers’ business problems and the solutions delivered with our software.  

You Find a Way  

We help our customers and employees succeed by finding solutions to their problems. We have a can-do attitude, and we do what we say we will do.   

About Alchemer  

Alchemer empowers customers to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving their businesses forward. Alchemer serves more than 13,000 global marketing, CX, HR, and market research customers, including many Fortune 500 companies. Alchemer is a KKR portfolio company. 

Alchemer has tremendous opportunity to continue this growth, based on current market size and the potential for more sophisticated product positioning and a robust sales and marketing engine. Details on Alchemer’s products and services can be found on our website (www.alchemer.com). 

About the Role

Are you passionate about crafting integrated marketing strategies that clearly drive revenue? Do you enjoy optimizing experiences to continually thrill prospects and customers while shortening the sales cycle? 

This role is for you if you’ve demonstrated success in strategy and execution with campaigns aligned to each stage of the buying and customer journey. You know how to connect the dots between the tactical execution and the impact to revenue. And, you love to collaborate with marketing colleagues on strategy and partner with sales to ensure efforts drive revenue. 

You’ll get the word out about Alchemer and drive qualified leads to our front door fully integrated demand generation programs across channels: SEM, SEO, social media, webinars, events, and other paid channels. 

In this role, you’ll: 

• Develop marketing campaigns that standout in the market based on feedback, metrics, trends, new ideas and strategic insights.
• Identify trends and insights (through data aggregation, customer conversations, marketing analytics) to continually optimize performance and spending.
• Drive usage and adoption of our products through engaging customer programs.
• Analyze and report on the impact demand generation programs are having on the business including the ROI.
• Collaborate across marketing functions (product marketing, content, design, web) and with an array of cross-functional team members (sales, revenue ops, customer success)
• Understand campaign results to analyze marketing and product funnels, identify revenue impact of marketing campaigns and opportunities, and use data to make strategic recommendations for future actions
• Establish and assure adherence to budgets, schedules, work plans, and performance requirements.
• Provide management and mentoring to a small team of direct reports including establishing and managing to goals

Qualifications and Skills 

• 10 years of strong B2B marketing experience preferrable in SaaS
• Contributed to a growth stage company to 2X revenue in a demand generation role
• Strong business acumen, marketing knowledge, and the ability to work within a variety of marketing tools.
• Bachelor’s degree in marketing/communications (or equivalent work experience)
• Demonstrated knowledge of best practices, including audience segmentation, demand generation, lead nurture, and digital marketing
• Highly motivated team player with ability to work cross-functionally and with senior leadership
• Uses data to inform marketing strategy and demonstrate success of marketing programs
• Demonstrable experience crafting and executing integrated marketing programs that drive results
• Strong familiarity with marketing automation, CRM systems and sales tools (preferably Pardot, Salesforce, Gong)
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• Excellent computer, written and verbal skills
• Creative outside-of-the-box thinker

Compensation for this position includes an annual salary of $175,000-$200,000, annual bonus and eligibility to participate in our Employee Participation Unit program.  

Alchemer provides a rich benefits package that includes health and disability coverages, an incredible 401(k) option that includes a per-payroll match and immediate vesting, unlimited time off and twelve paid company holidays.  

Alchemer is taking applications for this position from candidates who are legally authorized to work in the US and do not require now, or in the future, immigration sponsorship for work authorization. 

At Alchemer, we're committed to attracting, developing, and promoting a diverse workforce, and infusing DEI throughout all of our internal practices. By ensuring that everyone is able to bring a diversity of talents to work, we're increasingly capable of living out our mission in helping our clients. We encourage people from underrepresented backgrounds and all walks of life to apply.  

Don’t meet all the requirements? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification listed. Don’t let that stop you! We encourage you to apply if you have some of the requirements listed. You may bring qualities that we’re looking for in other areas. Building a diverse, inclusive, and customer centric workplace is important to us at Alchemer. If you’re excited about this role and your experience do