The Director of Demand Generation drives growth through strategic marketing initiatives, optimizing campaigns, and managing cross-functional collaboration to meet sales goals.
About Spekit
Spekit is the modern, AI-powered enablement platform built around context — redefining how revenue teams learn, act, and sell.
We believe the future of effective AI systems depends on governed, dynamic content — knowledge that’s structured, explainable, and always in context. That’s why Spekit unifies content management, enablement, and personalized guidance into one intelligent system that understands a company’s GTM data model, sales process, and the relationships between content, workflow, and outcomes.
At the core is AI Sidekick, the Just-in-Time Sales Assistant™, which leverages signals from CRM, call intelligence, and communication tools to deliver real-time recommendations, adaptive guidance, and automated workflows — directly within a rep’s flow of work. Sidekick’s contextual AI agents continuously learn from governed content and rep activity, turning static documentation into living, actionable intelligence that drives consistent execution at scale.
Backed by leading investors including Craft Ventures and Felicis, Spekit has raised over $60M and is trusted by world-class organizations like GitLab, ZoomInfo, Southwest Airlines, Equifax, and more to power their enablement in the flow of work.
About the Role
The Head of Demand Generation at Spekit is a technically strong, metrics-driven, and strategic leader responsible for scaling and accelerating Spekit’s demand generation growth engine. Reporting directly to our CMO, Ian Lowe, this role requires a unique blend of marketing strategy and operational proficiency, with a passion for data, metrics, and reporting, and an eye for scalability.
You will be laser-focused on driving engagement and interest across our target industries and segments, optimizing ROI across demand generation, digital marketing, and account-based marketing channels. This role demands an entrepreneurial mindset, a commitment to data-driven execution, and a deep understanding of evolving B2B buyer behaviors to drive innovative growth strategies that align tightly with sales and product.
Why You'll Love Working Here
We move fast, challenge the status quo, and expect you to bring serious drive and ownership to the table. We value bold ideas, a learning mindset, and a culture that's as fun as it is focused. If you thrive on turning data into strategy, leading teams to punch above their weight, and making an impact from day one, we encourage you to read on.
**We cannot consider candidates outside of the US who wish to work remotely, or who need sponsorship to work in the US.**
What You'll Do:
Demand Generation Strategy & Execution
- Lead the strategy and creation of all demand generation campaigns to ensure we meet quarterly pipeline and sales goals for expansion and new business motions.
- Optimize spend across demand gen to drive the right business results, constantly exploring and experimenting with emerging trends, innovative tactics, and unconventional channels to unlock new growth opportunities.
- Lead strategic development and optimization of marketing channels including web, email, paid media, software directories, account-based marketing, events, and more.
- Collaborate closely with sales to create content, tools, and insights that directly enable pipeline acceleration and revenue growth, always seeking inventive ways to streamline the buyer's journey and accelerate conversion.
- Prioritize and optimize organic and paid channels to maximize reach and lead quality in a noisy marketplace. (Note: This role will be responsible for all paid channels and SEO/SEM, and partner on organic and earned with other marketing team members.)
- Drive a balanced approach to marketing by generating awareness and thought leadership alongside targeted demand capture to deliver high-quality, converting MQLs and New Opportunities.
Data Fluency & Analytics
- Possess a deep analytical skill set to identify insights that optimize execution of campaigns/programs.
- Work closely with Marketing Operations to manage attribution and reports by conversions, lead source, ROI by Channel, Cost Per Lead, and more.
- Maintain a strong, hands-on knowledge of measurement and reporting across all stages of the buyer's journey.
- Contribute to building and maintaining comprehensive marketing dashboards that provide actionable insights for continuous optimization, and present consistent thematic updates (including data-driven challenges and solutions) to the marketing leadership team
AI & Technology Integration
- Leverage and champion the strategic adoption of AI tools and to enhance personalization, improve predictive lead scoring, drive quality content generation, and support campaign optimization within demand generation efforts.
- Optimize LLM results using new tools and approaches, consistently refining as the market shifts quickly..
Cross-Functional Collaboration & Leadership
- Partner with Marketing SMEs to plan, manage, and optimize internal processes and ensure maximum team efficiency.
- Effectively communicate with a variety of stakeholders and create, balance, and prioritize multiple initiatives.
- Provide coaching and development opportunities to team members on effective demand generation strategies and tactics.
- Drive adoption of agile marketing principles, practices, and frameworks.
- Adapt to both market and corporate strategy shifts.
Who You Are
- You’re highly curious and technically minded, with a deep analytical skill set.
- You possess a proven record of optimizing ROI across demand generation, digital marketing, and account-based marketing channels.
- You are a learner at heart, able to comprehend and continually grow your knowledge of high-tech B2B trends, complex products, and messaging.
- You’re a proven leader who can interview, recruit, and retain top marketing talent, passionate about coaching teams to success.
- You operate from a place of integrity, sincerity, and passion, and help others to be a little better every day.
- You’re relentlessly curious, scrappy, and resourceful. You roll up your sleeves, experiment often, and move quickly, with a bias towards learning and iteration.
- You’re data-obsessed, knowing metrics matter and using data from across the funnel to guide decisions, optimize campaigns, and communicate results.
- You possess resilience and adaptability to thrive under ambiguity and resource
What You'll Need
- 7+ years of marketing experience and a deep understanding of B2B marketing strategies, technologies, and channels.
- 3+ years of experience leading and scaling a team.
- Working knowledge of SFDC and Hubspot/Marketo is preferred.
- Recent experience in building AI tools and approaches into demand gen.
- Experience managing and optimizing budget allocation and resourcing.
- Experience with account-based efforts and driving Enterprise product adoption
Top Skills
Hubspot
Marketo
SFDC
Spekit Denver, Colorado, USA Office
3301 Lawrence St, Suite #3,, Denver, CO, United States, 80205
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