The Director of Marketing leads integrated marketing strategy, brand management, campaigns, messaging, and team execution for Charis Bible College. The role supports enrollment and recruitment through audience insights, lead generation, campaign optimization, cross-functional coordination, budget and vendor oversight, and marketing performance analysis. The director also ensures consistent brand standards, identifies emerging marketing opportunities, and provides strategic leadership in a Christian higher-education and ministry environment.
Position Purpose:
The Director of Marketing provides strategic and operational leadership for marketing efforts that advance the mission and enrollment objectives of Charis Bible College. This role is responsible for strengthening the college brand, increasing awareness among prospective students, and directing integrated marketing strategy, messaging, campaigns, and team execution. The Director partners closely with Enrollment, Recruitment, and other college departments to ensure marketing efforts effectively support student recruitment, engagement, and institutional priorities.
Essential Duties:
- Develop and execute an integrated marketing strategy aligned with the mission, brand, institutional priorities, and enrollment goals of Charis Bible College.
- Translate college enrollment and institutional priorities into clear campaigns, communication plans, and audience-focused messaging for prospective students and other key audiences.
- Provide leadership, direction, and accountability for marketing staff, resources, projects, and external partners as applicable.
- Steward Charis Bible College brand positioning, messaging, visual consistency, and quality standards across college marketing initiatives.
- Partner closely with Enrollment and Recruitment to support prospective-student awareness, lead generation, engagement, and progression toward enrollment.
- Use market research, audience insights, analytics, and campaign performance data to evaluate effectiveness and optimize strategy.
- Oversee college marketing campaign planning, content priorities, cross-functional timelines, budgets, vendors, and resources to ensure coordinated execution and good stewardship.
- Identify emerging marketing opportunities, channels, technologies, and trends that may strengthen reach and engagement.
- Perform other related duties as assigned.
Knowledge, Skills, and Abilities:
- Strong strategic marketing, brand-management, and campaign-planning skills.
- Excellent written and verbal communication skills with the ability to translate priorities into clear audience-focused messaging.
- Demonstrated leadership, team development, project management, and prioritization abilities.
- Strong analytical skills and ability to use performance data and market insights to guide decisions.
- Strong problem-solving skills.
- Strong judgment, creativity, collaboration, and commitment to high standards of quality and brand consistency.
- Demonstrated ability to lead and communicate effectively within a Christian higher-education and ministry environment.
- Demonstrated ability to maintain discretion and confidentiality regarding sensitive organizational information.
- Must be able to effectively operate a Windows-based computer and navigate Microsoft Office Suite.
Requirements:
- Must have a personal relationship with Jesus Christ.
- Must sign the Statement of Faith.
- A high school diploma or equivalent education is required. A college degree in a related field is preferred.
- A Charis Bible College graduate is preferred.
- Reliable attendance and punctuality required.
- Must pass all required checks.
Experience:
- 3+ years of progressive experience in marketing, communications, brand strategy, digital marketing, or a related field.
- Experience developing and executing integrated marketing campaigns across digital, social, web, email, content, and other relevant channels.
- Demonstrated experience strengthening brand awareness and translating organizational priorities into clear, compelling marketing strategies.
- Experience directing creative projects, campaigns, vendors, or cross-functional marketing initiatives from concept through execution.
- Demonstrated ability to use marketing analytics, audience insights, and campaign performance data to improve engagement, lead generation, and conversion.
- Experience in higher education, ministry, or a mission-driven organization preferred.
- Compensation is commensurate with experience.
We offer a comprehensive benefits package for full-time employees to include the following: Medical, Dental, Vision, Paid Time Off (PTO), Paid Holidays per year (10), Flexible Spending Account (FSA)-Medical/Dependent Care, Health Savings Account (HSA), Voluntary Life and AD&D, Short Term Disability, Long Term Disability, 403(b) Retirement Plan, Life Assistance Program, Accident/Hospital, ID Shield/Legal Shield and Telehealth
About Us: Andrew Wommack Ministries (AWM) is a teaching ministry of unconditional love and the balance between grace and faith. For over forty years, Andrew and Jamie have been teaching the truth of the Gospel to the body of Christ by teaching at seminars, in churches, on radio and television, by training others at Charis Bible College, and by developing ministry materials designed to help you in your relationship with the Lord. We are a family here at AWM, we like to have fun, and we love Jesus. You will find that our culture reflects just that. Our core values demonstrate that we serve God’s people with Excellence, Faithfulness, and Integrity.
Are you interested in helping Andrew fulfill his vision to reach as far and as deep with the Gospel as possible?
If so, we are looking for someone faithful, available, willing to learn; and passionate about taking the Gospel Truth to the world.
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