Director, Brand & Content Marketing

Overview

As our Director, Brand & Content Marketing, you’ll be the steward of Recharge’s masterbrand and the architect of the stories that make us unforgettable. You’ll lead a multidisciplinary team spanning brand design, campaigns, and editorial content.

What you’ll do

• Define and evolve Recharge’s brand identity and narrative across every channel and asset.
• Drive full-funnel brand expression: from high-impact hero moments to nuanced microcopy and motion.
• Lead, inspire and scale our Brand team —writers, campaign managers and content producers—with an eye toward excellence, consistency, and emotional impact.
• Partner with Product Marketing, Demand Gen, and Partnerships to deliver breakthrough campaigns that speak to both DTC founders and enterprise buyers.
• Manage and evolve our voice, tone, and visual identity to show—not just tell—what we stand for.
• Collaborate with external agencies and freelancers when needed, but build internal creative muscle that can run fast and punch above its weight.

What you’ll bring

• Have 8–12+ years of experience in brand, creative, and content leadership, ideally in B2B SaaS, DTC tech, or agency roles serving bold brands.
• Are a strategic creative—you can shape a brand platform, not just write a great headline or layout a good deck.
• Think in systems—how brand expression connects across web, campaigns, product, events, and social.
• Love brand strategy but sweat the craft. Words, typography, and design quality matter deeply to you.
• Understand storytelling as go-to-market—you can translate positioning into provocative narratives that make customers feel something.
• Are fluent in brand team dynamics: hiring, feedback, coaching, prioritization, and process without bureaucracy.
• Have launched brands or rebrands and know how to bring a vision to life at every level.
• Believe that Brand is a revenue driver—not a cost center.

What Success Looks Like

• A unified Recharge brand that turns heads, earns love, and builds trust from Series A brands to scaled enterprises.
• A nimble, empowered creative team producing work that makes customers stop scrolling and start buying.
• Bold, story-led content that turns our platform into a magnet for changemakers.
• A visual and verbal identity that becomes iconic in commerce—on par with the brands we serve.

Why You’ll Love It Here

• You’ll work on a brand that actually matters—to founders, to consumers, to the world we want to live in.
• You’ll shape a category, not follow one.
• You’ll be surrounded by curious, mission-driven humans who care about doing great work.
• And you’ll get to build a brand that powers products that become movements.

Compensation 

Recharge’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. Salary ranges are designed to be competitive and aligned with country specific practices, while individual compensation is determined by skills, qualifications, and experience. The compensation listed is not inclusive of any equity and benefits that might exist in your total compensation package.

• Hiring range in the US
  $ 200,000 - $ 250,000
• Hiring range in Canada
  $ 190,000 - $ 240,000

Application window anticipated to close: 9/29/2025. If you’re interested in this opportunity, please submit an application as soon as possible.