Director, ABM & Field Marketing

About the Role: 

Samsara is seeking a Director of ABM & Field Marketing to lead one of the most strategic and high-visibility marketing functions in the company. This team serves as the primary marketing partner to Enterprise Sales, owning 1:1 account planning and high-touch executive engagement programs & events that directly influence multimillion-dollar, complex deals. This role sits at the center of our largest revenue opportunities and is responsible for breaking into net-new enterprise accounts, deepening executive relationships, and accelerating pipeline.

We are looking for a strategic builder and operator who can evolve a respected, execution-focused team into a highly structured, specialized, and roadmap-driven enterprise growth engine. This leader will bring clarity, organizational design, and long-term vision while maintaining strong alignment with Enterprise Sales leadership. This is a cross-functional leadership role requiring close partnership with Sales, Sales Engineering, Product & Marketing.

This is a remote position open to candidates based in the United States.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• ABM Strategy & Execution
  • Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts.
  • Lead biweekly ABM account strategy sessions with Enterprise Sales.
  • Develop tailored marketing strategies that accelerate deal progression and increase win rates.
  • Align marketing investment to enterprise pipeline priorities and forecast visibility.
  • Drive measurable impact on net-new enterprise acquisition and expansion revenue.
  Field Marketing & Executive Programs
  • Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences.
  • Ensure executive programs are strategically tied to deal advancement and account plans, not standalone events.
  Organizational Design & Program Evolution
  • Define and implement a clear long-term ABM & Field Marketing roadmap.
  • Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines.
  • Establish prioritization frameworks, operational rigor, and scalable processes.
  • Drive year-over-year program maturity, optimization, and performance improvement.
  Leadership & Cross-Functional Influence
  • Act as the primary marketing liaison to Enterprise Sales leadership.
  • Bring structure and clarity in fast-paced, high-ambiguity environments.
  • Build credibility with senior sales leaders and operate comfortably at the executive level.
  • Hire, develop, and lead a high-performing, accountable, and inclusive team.
  Metrics & Performance Accountability
  • Own enterprise ABM and field marketing pipeline targets.
  • Evaluate ROI of 1:1 programs and executive events.
  • Use pipeline metrics, sales cycle insights, and forecasting data to inform investment decisions.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
• Hire, develop and lead an inclusive, engaged, and high performing team

 Minimum requirements for the role:

• 10+ years of experience in B2B SaaS marketing, with significant experience in Enterprise ABM.
• 5+ years of experience leading and scaling high-performing teams.
• Demonstrated experience building or leading a true 1:1 ABM program (not solely scaled digital ABM) 
• Strong partnership experience with Enterprise Sales organizations.
• Proven ability to evolve a team from execution-oriented to strategically driven with clear specialization and structure. 
• Deep fluency in enterprise pipeline metrics, forecasting, and complex sales cycles 
• Strong executive communication skills and cross-functional influence.
• Experience in high-growth B2B SaaS environments owning both strategic vision and execution in a scaling organization.