Direct Mail Specialist

Overview:
Two Barrels is looking for a Direct Mail Specialist to oversee our direct mail campaigns. If you've got a passion for sending creative, quirky mailers that make people think, "Wow, this is cool, neat, or whatever other expression you use when you come across something you really like," we want you on our team! This is a full-time, remote gig where you'll work 40 hours a week and, of course, enjoy some sweet company benefits.
As the marketing mastermind behind our direct mail campaigns, you'll work alongside our dynamic sales and marketing teams to create messages that catch eyes, spark curiosity, and - most importantly - get results. Your goal? To get people to fall in love with our brand, generate leads, and fuel some serious growth. You'll take the reins on developing, launching, and fine-tuning campaigns that hit home with both current customers and potential ones. And let's be honest, who doesn't love the joy of receiving something exciting in the mail?
Location:
Remote | Spokane, WA | Salt Lake City, UT | Austin, TX
Duration:
Full Time
Wage:
Up to $80,000/year
Responsibilities:

• You'll oversee end-to-end campaign execution for our direct mail channel.
• Analyze the target audience to understand their needs, pain points, and desires, tailoring your messaging to resonate with them.
• Research industry trends, customer behaviors, and competitor strategies to keep campaigns fresh and aligned with market demands.
• Craft attention-grabbing headlines and clear, concise calls-to-action that encourage immediate engagement.
• You'll collaborate with engineering and data teams to create audience files, refine targeting lists, and develop advanced models for audience selection, including trigger- based campaigns to drive response.

Minimum Qualifications:

• 2+ years experience in marketing-centric positions.
• 1+ years experience with direct mail channel campaigns.
• Experience with marketing strategies and tactics in either B2B or B2C settings.
• Exposure to data analytic tools.
• Excellent organizational and time-management skills.
• Be able to adapt your writing style and messaging to suit different platforms and channels, such as email, social media, and landing pages.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with design software (Adobe Creative Suite, etc.) is a plus.
• A genuine enthusiasm for channel marketing and direct mail.
• You can write clear, concise, and persuasive copy that resonates with the target audience and have the results to prove it!

Why you might like this job:
Have you ever opened your mailbox and found a piece of mail that actually made you stop and think, "Whoa, that's clever!"? You know, the kind of marketing that gets you curious about what that company is all about - and doesn't make you want to toss it straight into the recycling bin? If that sounds familiar (and you didn't immediately feel annoyed), then you'll totally get the vibe we're going for here.
Benefits:

• Great Wage & Success Meetings with your manager
• Work From Home comfort package & company provided equipment
• 22 days paid time off annually, PLUS 4 paid holidays
• Up to 5% 401k employer matching through Fidelity
• 100% employer-paid medical, dental and vision for employees
• Maternity and Paternity Leave
• Flexible hours
• Coffee shop next door
• Crappy parking? Oh, I mean a cool downtown location for easy public transportation options...