Manage social media programs for clients, oversee coordination, foster team growth and client relationships, and ensure operational excellence.
We are seeking an experienced and strategic Digital Program Manager (Brand Social) to join Vocal Media’s growing team, with a focus on social media strategy for client brands!
As a Digital Program Manager (Brand Social), you’ll lead the day-to-day operations of client social media programs, overseeing social media coordinators while ensuring seamless execution and client satisfaction. You’ll serve as a primary strategic and operational lead for client accounts, balancing staff management, program logistics, client communication, and high-level content strategy development and execution. This role requires operational excellence, strong leadership skills, and the ability to maintain high-quality deliverables while fostering team growth and client relationships. This is a full-time position through November 2026, with the opportunity for extension.
Responsibilities
Strategic Program Oversight
Lead day-to-day management of social media programs, aligning strategic direction with client goals;
Coordinate across departments and with external stakeholders to ensure seamless execution, from content production and approval to performance reporting;
Serve as a thought partner to clients, proactively identifying growth opportunities and innovative strategies to optimize performance and reach client goals.
Staff Management & Team Development
Lead multiple social media coordinators to execute program strategies, providing resources, guidance, and feedback to drive content excellence and team performance;
Host internal team meetings and regular 1:1s to address challenges, provide consultation and support, and ensure alignment on goals and deliverables;
Foster a positive, inclusive team culture by promoting collaboration, recognizing achievements, and motivating team members to perform at their best while maintaining high standards of work quality.
Program Operations & Administration
Monitor content output and performance across client social media accounts, tracking audience data, progress to goals, and overall program effectiveness;
Oversee the content production process from ideation to publication, ensuring output is both brand-aligned and performance-optimized;
Collaborate with internal departments in developing and leveraging resources and tools to execute and optimize client programs.
Client Relationship Management
Serve as the primary point of contact for day-to-day program needs, leading weekly client meetings, presenting program updates, facilitating discussions, and ensuring strategic alignment;
Produce comprehensive client-facing reports that showcase program performance, highlight key metrics, provide strategic insights, and demonstrate ROI across social media initiatives;
Maintain consistent, proactive communication with clients, ensuring they are informed, engaged, and confident in program direction and results.
Qualifications
- 4+ years of social media experience in an agency, brand, or campaign setting, with at least 2 years in client-facing and/or team leadership roles
- Proven success managing social media programs and teams
- Strong understanding of platform-specific content strategies (TikTok, Instagram, YouTube, Facebook, etc.)
- Skilled in building strong client relationships and presenting data-informed insights in compelling ways
- Experience leading cross-functional teams and mentoring junior staff
- Comfort with fast-paced environments and balancing multiple priorities
- Familiarity with AI tools and workflow optimization preferred
- Experience with social impact campaigns and purpose-driven brand initiatives
Benefits
- Health insurance covered at 90% for full-time employees; dental and vision available
- Unlimited PTO and sick leave
- Fully remote work environment with home office setup reimbursement and monthly Wi-Fi stipend
- Flexible hours across all continental U.S. time zones
- 401(k) plan
Vocal Media is committed to developing leaders, policies, and a team culture that embraces diversity and enhances equity. We believe that differences in backgrounds, experiences, and identities lead to healthier organizations and stronger teams. We recognize that our success requires commitment to obtaining and retaining a diverse staff that provides the highest quality services to our clients and creators. Vocal is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity, or disability, or any other legally protected basis. Vocal is committed to providing accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. Vocal will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.
Top Skills
Ai Tools
Content Production
Performance Reporting
Social Media Strategy
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