Digital Marketing Manager

Summer is a Certified B Corp® on a mission to restore financial freedom for the 46 million Americans burdened by student debt. We combine deep policy expertise with powerful technology to simplify every step of college cost planning and loan repayment. We have helped people save an average of $278 per month and more than $1.8 billion in total savings to date.

By partnering with leading employers, cities, and financial institutions, including ADP, the City of New York, Banc of California, Norton Healthcare, and the American Federation of Teachers, Summer helps millions of Americans move closer to a debt-free future.

Backed by $30 million in funding from top investors including Rebalance Capital, SemperVirens, QED Investors, General Catalyst, and Flourish Ventures, we’re building the infrastructure that powers student loan relief and education affordability in America.

As the Digital Marketing Manager, you’ll be a key member of the marketing team reporting to the Director of Marketing. You’ll lead digital execution across two core audiences: prospective partners (HR and government leaders evaluating student loan benefit solutions) and end users, the individuals who turn to Summer for help managing and reducing their student loan debt. You’ll take the lead on executing digital campaigns across social media, email, and paid channels to build awareness, generate leads, and keep users engaged. You’ll also track performance data, support conference logistics, and collaborate closely with teammates to continuously improve how we reach and inspire our audiences. In this role you’ll have a major impact and opportunity to help scale our growth engine.

• Execute paid and organic social media campaigns to reach prospect and end user audiences.
• Manage Google advertising to drive prospect and end-user traffic and conversions.
• Develop and implement SEO and GEO initiatives to improve organic traffic, ranking and local presence.
• Help build and implement email sequences and nurture workflows that support acquisition and engagement.
• Track, analyze and report on website analytics, social media metrics and campaign performance; deliver insights and optimization recommendations.
• Support conference participation: logistics (booths, swag, shipping), pre-event digital promotion, on-site support as needed, and post-event follow-up campaigns.
• Continuously test, optimize and document digital campaigns to improve cost-per-lead, conversion rates and funnel velocity.
• Help guide marketing budget and spend for advertising and brand awareness initiatives.

• 3–5 years of hands-on digital marketing experience, ideally at a startup or growth stage company.
• Proven experience with LinkedIn advertising, Google Ads, SEO and email marketing.
• Strong analytical skills with experience pulling insights from Google Analytics, social dashboards and digital campaign data.
• Experience managing marketing automation, tracking campaigns, and measuring lead-gen ROI.
• Excellent communication skills and ability to work cross-functionally (with product, content, sales, customer success).
• Highly organized, self-driven, able to juggle multiple campaigns and deadlines while maintaining attention to detail.
• Excellent writing skills to support content creation, including email copy, social media, and web copy. 

Bonus points if you have

• Experience supporting B2B2C or employee-benefit programs (where end-user and buyer audiences differ).
• Experience working conferences or field marketing (event logistics, booth management, on-site support).

Compensation:  95K-110K base + equity + comprehensive benefits (for FTE roles only)
Work Setup: Remote (U.S.)
Status: Full-time

Summer is a remote-first company with team members across the U.S. We collaborate asynchronously and meet virtually each week, with in-person gatherings for key moments during the year.

Summer is on a mission to help borrowers navigate and eliminate student debt. We partner with financial institutions, employers, and government agencies to provide digital tools that simplify the loan experience for millions of borrowers.

We’re a mission-driven team that believes in solving real problems with real empathy. We care deeply about our users and each other. If you’re excited about building technology that changes lives, we’d love to meet you.

• Equity grant to share in Summer’s success
• 100% employee-covered medical, dental, and vision insurance
• 401(k) plan with 3% match, fully vested day one
• Home office setup reimbursement
• Monthly lunch credits
• Direct contributions toward your student loans
• Up to 11 paid holidays + flexible PTO
• Paid leave for family, health, or personal needs
• Annual in-person events including Summer Camp and Summer Wonderland
• And more!

Summer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind. This policy applies to all employment terms and conditions, including recruiting, hiring, promotion, termination, compensation, and training.