The Demand Marketing Associate will execute and optimize campaigns across paid media, email, and events, collaborating with different teams to drive demand and revenue.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
We are hiring a Demand Marketing Associate to support scaling SMB and accelerating Mid Market growth with high-impact demand and lead generation programs. This role is a key execution driver, responsible for building, launching, and optimizing campaigns across paid media, email, content, and events to increase awareness, generate qualified pipeline, and drive revenue. The associate will own hands-on execution and performance measurement across core marketing channels while partnering closely with Sales, GTM, Product, Tech, and Creative teams to bring campaigns to market.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Execute end-to-end campaign setup, launch, and optimization for SMB paid media across LinkedIn, with expansion into Google Search, Instagram, and Facebook.
- Manage hands-on creation of campaign assets including ad copy, audience targeting, and platform configuration across paid channels.
- Monitor overall campaign performance, analyze results, and implement optimizations to improve lead quality and cost efficiency.
- Own SMB and Mid Market email marketing execution including copywriting, asset creation, deployment, and performance tracking.
- Build and manage email campaigns in HubSpot, including segmentation, testing, and reporting.
- Support planning and on-site execution of SMB-focused in-person events, including logistics and coordination.
- Partner with B2B Creative and Content teams to develop marketing materials such as physical and digital promo kits, direct mail, and sales collateral.
- Ensure timely delivery and quality control of all campaign assets across channels and programs.
- Monitor pacing for pipeline and revenue goals in Salesforce and create analysis reports on where to optimize, scale up, or scale back.
Minimum Requirements:
- 2+ years of experience in B2B marketing, or B2C marketing with direct applicability to performance and demand generation
- Hands-on experience managing and optimizing paid media campaigns across LinkedIn, Facebook, Instagram, and Google Search
- Proficiency in HubSpot and Salesforce, with the ability to build, execute, and report on campaigns with minimal oversight
- Strong execution skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment
- Experience owning end-to-end campaign execution, including asset creation, setup, launch, and performance monitoring
- Familiarity with email marketing, including copywriting, segmentation, deployment, and performance tracking
- Ability to analyze campaign performance, extract insights, and make data-driven optimization decisions
- Experience supporting or executing field marketing initiatives, including in-person events or trade shows
- Strong cross-functional collaboration skills, with the ability to work effectively with different teams of varying levels of seniority
- High attention to detail and commitment to quality across all marketing deliverables
Preferred Requirements:
- Background in restaurant tech, retail tech, or closely related industries
- Demonstrated ownership of marketing budgets, including tracking, forecasting, and reporting
- Experience using additional paid media channels such as YouTube, Reddit, or Yelp
- Involvement in building or managing referral or advocacy programs
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $84,479 -$99,387.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Similar Jobs
Artificial Intelligence • Healthtech • Software
The Associate Marketing Manager will manage demand generation campaigns, leveraging AI tools and marketing automation, while refining processes and data hygiene.
Top Skills:
Ai ToolsCRMMarketing Automation PlatformPardot
.jpeg)
Artificial Intelligence • Hardware • Information Technology • Machine Learning
The Thin Films Engineer develops deposition processes for EUV-enabled DRAM, focusing on process optimization and defect reduction while collaborating with multifunctional teams.
Top Skills:
AfmAldCvdEuvLpcvdPe-AldPecvdSimsXpsXrd
Cloud • Fintech • Information Technology • Machine Learning • Software
The Manager, Enterprise Sales will lead a field team to drive activation and usage across strategic national franchise networks, coaching sales efforts and collaborating with various teams to enhance partner success and product usage.
Top Skills:
B2B SaasCrm SystemsFintech
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
