Lead multi-channel social and creator strategy to drive cultural relevance, growth, and measurable acquisition. Build and manage creator/talent partnerships, set creative standards, lead a team, and tie cultural work to business outcomes across platforms.
Company Overview:
Role:
What You’ll Own:Social Strategy & Execution at Scale
The Bar: You likely have
You are
Why This Role Is Different:
Why You'll Love Working With Us:
Function Health is the AI operating system for health, designed to empower people to live 100 healthy years. We are redefining how individuals understand, measure, and improve their health by moving beyond reactive care and enabling proactive, data-driven insight into human biology. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z). Hundreds of thousands of members have joined Function to take control of their health.
Through advanced diagnostics, deep biomarker testing, longitudinal data, and AI-enabled insights, Function equips members with actionable intelligence to take control of both the quality and length of their lives.
Function recently announced a $298M Series B and is entering its next chapter of growth. As we scale, the quality and durability of our People systems, data, and insights will directly shape our ability to attract, retain, and support exceptional talent.
We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action, and a growth mindset. Function fosters a collaborative and dynamic environment where every day we build the future.
Culture is the surface Function competes on. Not just in what we post, but in how we earn attention, build trust, and make health feel like something people actually want to be part of. The Director of Cultural Engagement owns that surface end-to-end: social channels, creator and talent relationships, and influencer programs across both organic and paid.
This is one of the most visible and consequential roles at Function. It sits at the intersection of brand, growth, and culture, with direct impact on how the world sees us, who advocates for us, and how we grow. You will lead a team of four and manage three direct reports spanning social, content, and talent and creator partnerships.
We’re looking for someone who reads culture the way a strategist does and executes it the way an operator does. You understand not just what’s trending but why, and you use that behavioral intelligence to make decisions that are defensible and ahead of the curve. You know when to show up in a cultural moment and when to create one. You build creator and talent relationships that are genuine, strategic, and efficient. You know the difference between influence and noise.
If you’ve scaled a social presence and a creator program in the same role, and you can point to the cultural reads behind both, keep reading.
- Full ownership of multi-channel social growth with an explicit mandate to drive step-changes in reach, engagement, and cultural relevance. Incremental is not the goal.
- Build and execute an always-on, performance-driven social strategy that keeps the brand sacred but enables exploration.
- Translate company priorities into platform-native content and formats across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
- Personally model best-in-class real-time engagement: on brand, fast, human, and culturally aware. Walk the walk.
- Set the creative bar with exceptional taste and cultural judgment. Create original formats and moments that others follow rather than reacting to what’s already saturated.
- Own the full talent and creator relationship strategy across organic and paid efforts, from partnership identification and vetting through ongoing management and performance.
- Build and maintain a creator ecosystem that reflects Function’s brand values and reaches the audiences we want to grow into: early adopters, mainstream health consumers, and cultural tastemakers.
- Partner with growth and performance teams to ensure influencer programs drive measurable acquisition outcomes, not just reach.
- Evaluate partnership fit through a cultural lens: does this person actually reflect where health culture is heading, or where it’s been?
- Negotiate and manage talent relationships with rigor, from micro-creators to high-profile partners, and build the infrastructure to do it at scale.
- Bring a proactive cultural read to everything you own. Not just what’s trending today, but where culture is heading in 12 to 24 months and what that means for Function’s positioning.
- Decode the behavioral “why” behind audience actions: what they engage with, who they trust, how health fits into their identity, and where Function has permission to show up.
- Identify cultural moments worth owning, define the conditions for moments Function should build, and develop criteria for knowing when they’ve landed.
- Apply cultural intelligence to ambassador selection, platform strategy, and content direction, removing subjectivity from creative feedback and grounding decisions in real signal.
- Map the cultural tensions Function navigates as it scales (access vs. luxury, data empowerment vs. health-tech skepticism) and help the brand move through them with intention.
- Lead and develop a team of five across social, talent and creator partnerships, with four direct reports.
- Set the direction, operating model, and performance standards for the team. Build toward a team that can execute at high quality and speed without you in every decision.
- Raise the cultural fluency of the team and the broader organization over time, so cultural intelligence isn’t locked in one person’s workflow.
- Operate as a true strategic partner to marketing, brand, creative, growth, comms, and product.
- Influence how stories are told and launched, not just how they’re posted.
- Communicate clearly on performance, cultural rationale, and strategic direction to leadership and cross-functional partners.
- Define the metrics that matter across social and creator programs and hold the team accountable to them.
- Tie cultural and creator work to business outcomes: acquisition, brand trust, retention, and reach into new audiences.
- Move fast without being sloppy. Own your calls and your numbers.
- 7+ years owning social strategy, content, and creator or influencer programs at scale, ideally spanning both functions in one role.
- A proven track record of meaningful channel growth across multiple platforms and a creator program that drove real business outcomes.
- Experience leading and developing teams, with at least 2–3 direct reports.
- Deep operating experience in real time: cultural moments, news cycles, launches, live engagement.
- A genuine cultural intelligence practice: you can explain not just what performed, but why, and what it signals about where the audience is heading.
- Strong analytical instincts and fluency tying social and creator performance to growth metrics.
- Experience managing creator and talent relationships across the full spectrum, organic and paid, micro and macro.
- Fast, decisive, and comfortable being accountable in public.
- Detail-obsessed, but not precious.
- Equally comfortable in strategy decks and in the comments section.
- Opinionated about culture and curious about what’s driving it.
- A builder of teams, systems, and trust with talent.
You won’t be inheriting a playbook. You’ll be writing it. This is a rare opportunity to own how the category-defining health brand engages with culture at every level: what we put into the world, who carries the message, and how we build community at scale.
Social and creator are not siloed here. They are two expressions of the same cultural strategy, and this role holds both. That integration is the point.
If you want to push culture forward instead of reacting to it, this role is for you.
Why You'll Love Working With Us:
We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.
At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.
Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at [email protected].
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