CRO Specialist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

We are seeking to hire a Conversion Rate Optimization Specialist who will be in charge of maintaining and proactively improving conversion-friendly websites for FareHarbor clients. This job involves working with our in-house developed WordPress theme to manage a portfolio of clients who are currently on FareHarbor Websites.

FareHarbor’s business model requires that clients utilize our software to book online. For this reason, it is in FareHarbor’s best interest that our clients have websites that are easy to find, easy to navigate and that drive online conversions. With this interest in mind, FareHarbor offers paid websites to FareHarbor clients to help improve their web presence and online bookings. 

As a Conversion Rate Optimization Specialist you will audit websites using qualitative and quantitative data to proactively assess performance, user behavior and ecommerce conversion rates for our client’s website. This role will be given a portfolio of clients to nurture, grow and report on, making data-driven changes that conform to modern web design best practices, conversion rate optimization, and communicating project findings to key stakeholders both internal and external (clients). The Conversion Rate Optimization team is a creative and supportive team environment that is continuously growing and expanding its capabilities. We are looking for candidates who can dive in, collaborate with the team, lend new insights and ideas, and make data-driven decisions for our clients’ websites.

To be successful in this role you should have a strong knowledge of user experience and user interface design principles and their application in web design, as well as the ability to interpret website analytics data. In addition to design skills you should be competent in using website analytics platforms, and have exceptional written, communication and organizational skills. You will be working on multiple projects at one time with competing due dates,  and should have a strong attention to detail and adherence to deadlines. This role is mostly internal facing with about 20% reporting directly to clients during quarterly calls alongside the Project Coordinator. 

While this role does not require coding experience, you will be required to evaluate and interpret data from our analytics toolkit such as, GA4, Google Search Console, MixPanel, Microsoft Clarity (heat mapping), and setting up and evaluating the results from our A/B testing tool. This role requires a mix of creative out-of-the-box thinking, along with a strong eye for details, processes and data examination. We are looking for candidates that push the status quo, can work independently as well as alongside team members, can own assigned projects, and adopt new tools. 

What you’ll do here:

• Analyze live client websites for points of improvement using Tableau reports, Google Analytics, MixPanel, heatmapping, A/B testing, and knowledge of website best practices.
• Present findings with the immediate team and external stakeholders alongside the Project Coordinator.
• Lead proactive performance projects that seek to improve client experience and conversion by producing reports and implementing recommendations on the websites.
• Build customer-centric conversion flows that move people from the exploration phase to completing a purchase. Test, evaluate and apply findings to live client websites.
• Follow specific instructions provided by Project Coordinators and work with them to achieve department and client project goals, while meeting all deadlines and due dates.
• Be an authority on our in-house developed WordPress theme and understand its limitations and restrictions (training will be provided for this)
• Stay up to date with website design, experience best practices and trends - implementing when necessary
• Work with the FareHarbor Website Product team to give feedback on existing features and propose new ones.

Requirements:

• Have basic working knowledge and experience navigating and/or updating settings  within Content Management Systems (CMS) such as Wordpress, Weebly, Wix, Joomla, Squarespace, GoDaddy,etc.
• Intermediate to Advance Level Experience with Google Analytics, Google Data Studio and heatmapping software. Ability to drill-down and analyze analytical data to troubleshoot issues, understand user behavior and provide data-driven website recommendations
• Familiarity and/or Basic Experience with running tests or interpreting data within A/B testing software and tools (e.g. Hotjar, Crazy Egg, Google Optimize)
• Proficiency processing and taking action based on quantitative data analysis
• A working knowledge of website design and experience best practices
• Basic on-page SEO knowledge

A good fit for this position

• Enjoys the challenge of a new puzzle every day and approaches them with curiosity
• Thinks critically and strategically on how to increase online conversions
• Is comfortable taking ownership over a project from start to finish
• Have strong attention to detail
• Have the desire to improve and grow within the organization
• Have had experience with growing clients/portfolios 

Required Education and Experience

• At least 2 years experience in web design, CRO or related field
• Certified in Google analytics or equivalent certification or experience

Bonus if you have

• Experience working with Google Tag Manager
• Experience with advanced analytics tools such as MixPanel
• Experience with HTML and CSS
• Experience with Photoshop and Illustrator
• Experience working with Airtable
• Experience working with DNS
• Experience with web design
• Experience with client facing
• Multilingual - Spanish speaking

Benefits 

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $52,160-$78,240, plus 10% bonus potential 

Application Deadline: August 20, 2025

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

To learn more about how we use your information, see our Privacy Statement for Applicants. By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants.

Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.