Copywriter

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

As a Copywriter, you will be responsible for developing high-quality, engaging copy for a variety of marketing materials, ensuring consistency in brand voice & supporting various marketing campaigns.

Your passion for storytelling and a knack for crafting compelling copy that engages our audience and drives brand awareness. This role involves creating persuasive content across various marketing channels, including digital, print, and social media, to support our marketing initiatives and enhance our brand voice.

The salary range for this position is between $60,000 to $80,000 annually. This role is eligible for our hybrid work from home policy.

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proven experience in copywriting or content creation, preferably within a marketing or advertising environment.
• Strong portfolio showcasing a range of writing styles and formats.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with SEO best practices and digital marketing strategies is a plus.

• Developing high-quality, engaging copy for a variety of marketing materials, including website content, email campaigns, social media posts, blog articles, and promotional materials.
• Collaborating with the marketing team to create content that aligns with brand messaging and marketing objectives.
• Ensuring consistency in brand voice and messaging across all channels, adapting tone and style as needed for different audiences and platforms.
• Conducting research to understand target audiences and industry trends, using insights to inform copywriting strategies.
• Working closely with the marketing team to support various campaigns, providing copy that resonates with the target audience and drives engagement.
• Assisting in the development of creative concepts and ideas for marketing initiatives.
• Reviewing and editing copy for clarity, grammar, and adherence to brand guidelines, ensuring all content is polished and professional.
• Collaborating with designers and other team members to ensure that copy and visuals work together effectively.
• Monitoring and analyzing the performance of marketing copy, using data and feedback to refine and improve future content.
• Staying up to date with industry’s best practices and emerging trends in copywriting and digital marketing.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.