Fincent is a new age finance firm whose mission is to bring financial and accounting services into the modern era. We like to think of ourselves as all of the good parts of a startup, without the downsides. We're a tight-knit team of smart, friendly people solving problems together with a shared passion for design, technology and creativity. Fincent stands at the intersection of neo-banking and SaaS and aims to be a complete financial hub for SMBs. We offer an AI-powered finance team with a real-time dashboard to manage all the finance functions for your business on one platform – banking, bookkeeping, yearly taxes, bill pay & invoicing, financial projections & budgeting, reimbursements and more.
Job Summary
Are you a creative storyteller with a knack for simplifying complex ideas? Fincent is looking for a Content Writer to join our dynamic marketing team. In this role, you’ll craft compelling, high-impact content that drives engagement, builds brand authority, and accelerates lead generation in the fintech and accounting space. If you have a proven track record of writing for B2B SaaS companies, a good understanding of fintech and accounting and the ability to transform technical concepts into engaging narratives, we’d love to hear from you!
Responsibilities:
- Research & Analysis
- Conduct in-depth research on industry trends, competitor content, and target audience personas.
- Extract insights to develop content that aligns with target audience personas and business objectives.
- Analyze competitor content to identify gaps and opportunities.
- Develop a deep understanding of our target audience and tailor content to their needs and interests.
- Content Creation & Strategy
- Write clear, attractive copy, adapted to specific target audiences - i.e., matter-of-fact writing, not marketing fluff.- Develop engaging content across a wide range of formats, including blogs, email campaigns, landing pages, social media, press releases, advertising, go-to-market materials, sales enablement assets, presentations, and other collateral.
- Develop brand stories that drive engagement and establish thought leadership.
- Craft compelling product messaging that highlights customer benefits and differentiates Fincent from competitors.
- Ensure consistency in tone, style, and brand messaging across all content.
- Tailor content for different stages of the buyer’s journey, from awareness to decision- making.
- Manage content calendars and ensure timely delivery of high-quality content.
Qualifications:
- 5 - 8 years of experience in content writing, content marketing (B2B SaaS or FinTech, accounting preferred)
- Strong understanding of accounting, bookkeeping, and fintech trends.
- Flawless command of the English language with excellent grammar and clarity.
- Experience creating content for multiple formats, including blogs, whitepapers, case studies, eBooks, and social media.
- Creative storytelling skills to turn technical concepts into compelling narratives.
- Experience working in a fast-paced startup environment.
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