Content Strategy Manager

We’re looking for a strategic, insight-driven, and creatively intuitive Content Strategy Manager to shape the way we connect with our audience of lifelong learners. In this role, you’ll lead the development and execution of a modern content strategy that balances performance marketing with brand storytelling, ensuring our message resonates in a fast-evolving digital landscape. This role demands a deep empathy for audience needs, the ability to translate insights into action, proficiency with digital content production (including video), and a future-forward mindset around digital ecosystems, trust signals, and community engagement. 

Responsibilities: 

• Develop and execute a content marketing strategy that aligns with overall marketing and business objectives. 
• Plan and manage a content calendar that prioritizes those channels that are likelier to drive growth/awareness amongst our target persona 
• Produce engaging video content, including webinars and podcasts, that highlight Udacity’s brand value 
• Craft or guide the creation of content that is tuned for the shifting demands of SEO/AEO, brand visibility, and topical authority across platforms like Reddit, YouTube, and more.
• Use qualitative and quantitative audience insights to define what stories to tell, where to tell them, and how to make them resonate. 
• Build performance measurement frameworks that go beyond vanity metrics — tracking content’s contribution to awareness, engagement, traffic quality, conversion, and share of voice. 
• Work closely with cross-functional teams, including product, design, and student experience, to ensure alignment on messaging, positioning, and branding. 
• Collaborate with external partners, such as agencies, freelancers, and influencers, to develop and distribute content. 

Qualifications: 

• 4+ years of experience in content marketing, product marketing, or brand marketing roles. 
• Demonstrated ability to build integrated strategies across brand and performance goals, balancing search and shareability with creativity and trust-building. 
• Solid understanding of SEO, AEO, and digital content ecosystems, including how people find and evaluate information on Google, TikTok, Reddit, YouTube, and AI-driven platforms. 
• Excellent video production/editing, writing, and communication skills, with a demonstrated ability to create compelling and engaging content across various channels. 
• Experience with relevant tools (Youtube, Amplitude, Search Console, Sprout Social, Riverside, etc.), and content performance measurement.
• Proven ability to manage multiple projects and deadlines in a fast-paced, dynamic environment 
• Strong communication and collaboration skills, with the ability to direct various internal and external stakeholders to produce great content.

Location: Udacity will hire a qualified candidate for this remote based position anywhere in the US with the exception of the following states:  Alaska, Connecticut, Delaware, Hawaii, Kentucky, Louisiana, Maine, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma,  Rhode Island, South Dakota, Vermont, Washington D.C., West Virginia, Wisconsin, Wyoming.

Relocation assistance is not available.

Location: While this is a remote role, applicants must be currently authorized to work in the United States of America on a full-time basis.

Compensation: The average base pay for this position is $100K - $110K, depending on experience and location.

Benefits:

Experience a rewarding work environment with Udacity's perks and benefits!

• At Udacity, we offer you the flexibility of working from home, and continue to build opportunities to meet in person at Accenture offices worldwide
• Flexible working hours
• Paid time off
• Comprehensive medical insurance coverage for you and your dependents
• Employee wellness resources and initiatives (access to wellness platforms like Headspace)
• Quarterly wellness day off
• Personalized career development
• Unlimited access to Udacity Nanodegrees