Content Strategist

Overview

For more than 70 years, FMI has been the leading consulting and investment banking firm dedicated exclusively to the built environment. We partner with clients across construction, engineering, building products, and related sectors to deliver unmatched industry insights and help organizations achieve lasting success. With a collaborative culture and deep sector expertise, FMI is recognized as a trusted advisor to businesses and investors shaping the future of the built environment.

FMI is seeking a Content Strategist to partner closely with senior leaders, subject matter experts, and the revenue operations team to develop high quality, insight driven content that strengthens FMI’s brand, advances sector growth priorities, and drives measurable commercial impact.

This role extends beyond content creation and is focused on strategy, systems, and execution. The Content Strategist will elevate content quality, build scalable workflows, and ensure that thought leadership and commercial messaging support business growth across both Consulting and Investment Banking. This individual will lead a centralized effort to develop and scale content across the organization, serving as the primary driver of this initiative.

This is a full-time position, based in our Denver Colorado or Raleigh, North Carolina office. Candidates must either reside in the Denver or Raleigh area or be willing to relocate to a reasonable commuting distance. The role follows FMI's hybrid work model, with an expectation of being on-site at least three days per week.  Regional travel to Raleigh, Denver, Houston, and Tampa may be required.

*All applicants for employment must be legally authorized to work in the US on a full-time basis. Visa sponsorship is not available at this time.

Responsibilities

• Partner with senior leaders across Consulting and Investment Banking to shape distinctive, market relevant points of view
• Develop and maintain an integrated content calendar aligned to firmwide and sector specific priorities
• Design and optimize end to end content workflows including intake, subject matter expert collaboration, drafting and review cycles, approval and distribution, repurposing, and amplification
• Develop and refine thought leadership including articles, reports, sector briefs, case studies, transaction related content, and campaign assets
• Establish templates, editorial standards, and messaging guidelines to ensure consistency across business units
• Collaborate with subject matter experts to translate complex insights into clear, compelling content
• Support content repurposing across web, email, social, and go to market campaigns
• Organize and tag content to improve usability, discoverability, and search visibility
• Ensure consistent messaging across Consulting and Investment Banking while preserving the distinct value propositions of each
• Support sector expansion and growth initiatives with tailored content strategies
• Contribute to the development of structured proof assets including case studies, transaction summaries, and client impact stories
• Collaborate with Marketing, Revenue Operations, Senior Bankers, and Client Managers to ensure content supports the full commercial funnel
• Analyze content performance and recommend data driven improvements
• Track and report on content effectiveness in supporting pipeline and sector growth

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field required
• Graduate degree in Marketing, Communications, Business, or related field preferred
• 7 to 10 years of experience in B2B content strategy, editorial, brand messaging, or related roles
  
• Exceptional written, editing, and verbal communication skills with high attention to detail
• Strong analytical judgment and ability to manage multiple stakeholders in a fast-paced environment
• Demonstrated ability to manage complex subject matter and senior stakeholder input
• Experience building or improving content workflows and systems
• Familiarity with search engine optimization best practices and digital content optimization
• Experience in professional services, consulting, financial services, investment banking, or other complex B2B industries preferred

FMI provides a comprehensive benefit package consisting of paid employee medical insurance, life insurance and long term disability, as well as other benefit elections. FMI’s package includes a strong 401(k) plan, paid time off, and parental leave benefits.

FMI is an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age.