The Channel Business Manager will develop and manage a reseller program, recruit partners, build relationships, and track program performance to drive revenue for SwiftConnect.
About the Role
We are seeking a driven and strategic Channel Business Manager to grow and manage our network of resellers. In this role, you will be responsible for identifying potential reseller partners, onboarding them into our program, and fostering collaborative relationships that drive new business to SwiftConnect.
Key Responsibilities
Channel Program Development & Execution
- Design, launch, and manage a scalable channel partner program that aligns with company goals.
- Define partner benefits, onboarding processes, and performance metrics to ensure clarity and consistency across the program.
- Develop sales enablement materials, training resources, and co-marketing initiatives to support partner success.
- Collaborate cross-functionally with marketing, sales, product, and support teams to execute and optimize the program.
- Track program performance, gather partner feedback, and continuously refine strategies to improve results.
Channel Partnerships
- Identify and recruit qualified partners into the SwiftConnect reseller program.
- Build strong relationships with channel partners to drive new opportunity growth and revenue.
- Provide support and guidance to ensure resellers effectively market and sell SwiftConnect products.
- Partner closely with integrators to deliver tailored solutions and drive new business opportunities for SwiftConnect.
- Act as a key liaison between technical teams and integration partners to ensure seamless collaboration and solution delivery.
- Monitor performance and optimize strategies for continued partner success.
Partner & Stakeholder Engagement
- Build and maintain strong industry relationships with strategic partners
- Serve as the go-to liaison for Enterprise & Portfolio managers, Resellers, and operational teams.
- Support corporate-level relationships alongside SwiftConnect leadership as needed.
- Act as the face of SwiftConnect at key property events and partner functions.
Pipeline Management & Internal Coordination
- Maintain an accurate and up-to-date sales pipeline, ensuring timely tracking of opportunities, renewals, and expansion efforts.
- Regularly update internal systems, including Salesforce, to reflect account activity, meeting outcomes, and pipeline status.
- Collaborate cross-functionally with product, sales, and customer success teams to ensure alignment on account strategy and execution.
Qualifications
- 5+ years of experience in channel management, ideally within security, PropTech, or SaaS.
- Proven track record of managing channel relationships.
- Strong relationship-building and interpersonal skills.
- Knowledge of access control, digital credentials, or related technologies is a plus.
- Ability to travel regularly for in-person meetings and events.
Top Skills
Salesforce
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