Breakthru Beverage Group Logo

Breakthru Beverage Group

Category Developer (Spirits) - Steamboat Springs

Reposted 10 Days Ago
Be an Early Applicant
In-Office
Steamboat Springs, CO, USA
56K-76K Annually
Mid level
In-Office
Steamboat Springs, CO, USA
56K-76K Annually
Mid level
The Category Developer drives sales for assigned spirits brands by building relationships, strategizing marketing and beverage offerings, and conducting training to enhance brand presence in key accounts.
The summary above was generated by AI

Are you a current Associate? To be considered, you must submit your application through the internal Career Portal (Jobs Hub). Click here to access.

Time Type:

Full time

Remote Type:

Job Family Group:

Sales

Job Description Summary:

The Category Developer is the sales lead for their assigned portfolio within a targeted account base. They are focused against increasing share and velocity of their assigned commodity using tactics that help sell-in the right brands to customers and sell-out to consumers via planning and execution of brand activations. This role must maintain strong relationships with the key stakeholders/gatekeepers of the supplier accounts and be the ‘go-to’ consultant for the accounts. The Category Developer will be active with in-market events and education.
Our Category Developers will be required to participate in a two-week ‘in-person’ Academy Category Training.
This role will support Diageo Spirits brands in the greater Steamboat Springs area for both on and off-premise accounts.
Prior industry experience is a plus - if you have the desire for sales and brand development, this is an opportunity to shine!
Local candidates only, please!

Job Description:

Job Responsibilities:

Drive and delivery on sales and marketing goals of assigned category and brands

  • Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category. 
  • Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
  • Present new products and beverage offerings and conduct monthly business reviews.
  • Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
  • Drive real time market insights to inform, apply, unlock and accelerate growth.
  • Lead, organize, report, field intel and insights for assigned territory and categories.

Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory

  • Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends 
  • Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc)
  • Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
  • Focus on increasing share and velocity of assigned category.
  • Ownership of account plan and execution based on brand plans
  • Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits
  • Conduct staff educations and building of the category.

Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts

  • Participate in supplier and category specific work-with sales calls.
  • Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
  • Maintains customer confidence and protects operations by keeping information confidential.
  • Maintains a safe and clean working environment by complying with procedures, rules and regulations.

Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications:

  • Bachelor’s degree in related field and/or equivalent training and work experience
  • Minimum of 3 years in sales or industry related experience
  • Deep knowledge of category or responsibility that this role will support
  • Must have a valid driver’s license and be able to operate a motor vehicle
  • Proficient PC skills using MS Office and other various computer programs including presentation software
  • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
  • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
  • Analytic and Reporting skills
  • Utilize sound judgement and problem-solving skills
  • Ability to work in fast-paced, high-volume, team environment

Preferred Qualifications:

  • 5 years’ experience in industry or related and category expertise experience; such as:
    • CSS Certification or WSET Spirits level 2; or
    • Category specific certifications (Whiskey or Tequila)
  • On-premise/hospitality experience
  • Strong understand or background of consumer engagement mechanics

Physical Requirements:

  • While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone
  • Required to be able to operate a motor vehicle and possess a driver’s license.

Competencies:

  • Accountable for results which impact the department.
  • Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Salary and Benefit Statement:

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience.

 

Compensation package: Range: $56,280- $76,200 + $6,000 car allowance. 

 

This position is eligible to participate in a bonus program.  Metrics and level of participation are determined annually.

 

This position is eligible for health care benefits, life insurance, time off benefits and participation in the Company’s 401(k) plan.

 

-

-

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.

Similar Jobs

An Hour Ago
Easy Apply
Remote or Hybrid
USA
Easy Apply
127K-182K Annually
Senior level
127K-182K Annually
Senior level
Cloud • Information Technology • Security • Software • Cybersecurity
Lead escalation management for critical customer issues across assigned region. Build and execute cross-functional action plans, communicate status to executives, drive resolution, perform post-mortems, and recommend product/process improvements.
Top Skills: Ai/MlCloud-NativePredictive AnalyticsSecure Service EdgeSentiment AnalysisZero Trust ExchangeZero Trust Network AccessZero Trust Sase
An Hour Ago
In-Office
Westminster, CO, USA
107K-157K Annually
Senior level
107K-157K Annually
Senior level
Aerospace • Artificial Intelligence • Computer Vision • Software • Analytics • Defense • Big Data Analytics
Design, deploy, secure, and support highly available application delivery platforms across on‑prem and cloud environments. Administer Layer 7 networking (load balancers, WAFs, reverse proxies), Windows/Linux servers, AWS/Azure, virtualization, and infrastructure automation (Terraform/Ansible/scripting). Provide Tier 2/3 support, incident response, observability, and collaborate with development, cybersecurity, and operations teams.
Top Skills: AnsibleAWSAws AlbAws NlbAzureAzure Application GatewayBashCitrix AdcDnsF5 AsmF5 Big-Ip LtmHaproxyHttp/SLinuxLoad BalancerNginxPowershellPythonReverse ProxySsl/TlsTcp/IpTerraformVirtualizationWeb Application Firewall (Waf)Windows
An Hour Ago
In-Office
Denver, CO, USA
75K-120K Annually
Entry level
75K-120K Annually
Entry level
Cloud • Fintech • Food • Information Technology • Software • Hospitality
Founding Retail BDR responsible for high-volume outbound prospecting (80+ activities/day), qualifying convenience/grocery/bottle-shop leads, scheduling meetings for AEs, using Salesforce to manage pipeline, and collaborating on positioning and strategy to grow Toast Retail.
Top Skills: Salesforce

What you need to know about the Colorado Tech Scene

With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.

Key Facts About Colorado Tech

  • Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
  • Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
  • Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
  • Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
  • Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account