Collaborate with marketing teams to analyze business requirements, support marketing campaign execution, conduct data analysis, and document workflows for enhanced customer engagement.
BA Marketing • Partner with marketing stakeholders to gather, analyze, and document business requirements related to campaign planning, customer journeys, and audience targeting. • Translate business needs into clear user stories, acceptance criteria, and process flows, ensuring development and marketing operations teams have actionable specifications. • Support end to end marketing campaign execution—from concept and brief creation to testing, deployment, performance tracking, and post campaign reporting. • Build executive ready PowerPoint presentations, dashboards, and visual summaries to communicate insights, campaign results, recommendations, and strategy updates. • Collaborate with cross functional teams (Marketing, CRM, Data, Technology) to optimize customer engagement, improve segmentation logic, and enhance campaign effectiveness. • Conduct data analysis to identify trends, customer behaviors, and performance gaps; provide insights to drive marketing strategy and improve conversion outcomes. • Ensure all marketing workflows, processes, and operational steps are documented, updated, and aligned with business rules and compliance requirements. • Participate in Agile ceremonies, manage Jira/Asana tasks, and support sprint planning by refining backlog items and preparing user stories for development readiness
Top Skills
Asana
JIRA
PowerPoint
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What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
