Brand Manager

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we are the nation's fourth facilities-based wireless carrier and a new disruptive force in the market.
Job Duties and Responsibilities
As a Brand Manager , you'll be a key driver in shaping the future of our brand. You'll be responsible for developing and executing innovative brand strategies that amplify our unique identity, build deeper connections with our target audience, and fuel sustainable growth. This role blends strategic thinking, inspiring creative ideation and delivers tangible results for GTM.
Key Responsibilities:

• Develop and Champion Brand Vision: You'll contribute to the ongoing evolution of our brand identity, ensuring it remains fresh, relevant, and consistently reflects our innovative spirit

• Craft and Execute Innovative Brand Strategies : You'll support the development of forward-thinking marketing plans that leverage both traditional and cutting-edge channels to reach and engage our target audience

• Drive Creative Excellence: You'll collaborate closely with internal creative teams and external agencies to ensure all brand communications - from campaigns to content - are bold, impactful, and aligned with brand positioning

• Deeply Understand Our Audience: You'll conduct market research and analyze trends to gain insights into our consumers' needs, desires, and evolving expectations, using these insights to inform innovative brand initiatives

• Brand Implementation: You'll develop and implement strategies that meet business and brand goals with impactful GTM implementation

• Manage Brand Performance and Growth: You'll establish key performance indicators (KPIs), track brand health metrics, analyze results, and identify opportunities for continuous improvement and innovative growth strategies

• Collaborate Cross-Functionally: You'll work closely with product and promotion teams,, sales, and local marketing etc. to ensure brand consistency and alignment across all touchpoints, advocating for the brand's creative vision
• People Leadership: You'll provide guidance and mentorship, fostering a culture of creativity and innovation within the brand team

Skills, Experience and Requirements
Education and Experience:

• 5+ years of progressive experience in brand management, with a proven track record of developing and executing successful, innovative brand strategies

Skills and Qualifications:

• A deep understanding of brand building principles and a passion for brand marketing
• Strong creative thinking and problem-solving skills
• Strong analytical skills with the ability to interpret data, draw actionable insights, and measure the impact of innovative campaigns
• Excellent communication skills with the ability to articulate a creative vision and influence stakeholders
• Experience working with creative agencies and managing the development of high-quality, innovative content
• A proactive and results-oriented mindset with the ability to thrive in a fast-paced, dynamic environments

Visa sponsorship not available for this role
Salary Ranges
Compensation: $96,250.00/Year - $137,500.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.